| Type of Material: | Thesis |
| Title: | A Study On Buying Behaviour of the Customer at Santhosh Super Market Chennai |
| Researcher: | JAYAPRADHA,S. |
| Guide: | THIYAGARAJAN,K |
| Department: | Department of Science and Humanities (Commerce) |
| Publisher: | Bharath University, Chennai |
| Place: | Chennai |
| Year: | 2021 |
| Language: | English |
| Subject: | Business | Economics and Business | Social Sciences | Economics | Social Sciences |
| Dissertation/Thesis Note: | PhD; Department of Science and Humanities (Commerce), Bharath University, Chennai, Chennai; 2021; D17BC914 |
| Fulltext: | Shodhganga |
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| 001 | 455208 | |
| 003 | IN-AhILN | |
| 005 | 2024-09-24 10:37:38 | |
| 008 | __ | 240924t2021||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_455208 |
| 040 | __ | |aBHAU_600073|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aJAYAPRADHA,S.|eResearcher |
| 110 | __ | |aDepartment of Science and Humanities (Commerce)|bBharath University, Chennai|dChennai|ein|0U-0446 |
| 245 | __ | |aA Study On Buying Behaviour of the Customer at Santhosh Super Market Chennai |
| 260 | __ | |aChennai|bBharath University, Chennai|c2021 |
| 300 | __ | |dDVD |
| 502 | __ | |cDepartment of Science and Humanities (Commerce), Bharath University, Chennai, Chennai|d2021|oD17BC914|bPhD |
| 518 | __ | |d2021|oDate of Award |
| 520 | __ | |aImpulse Buying is growing especially in emerging economies because consumers have quickly accepted the methods of buying certain merchandising innovation by the retailers. Consumers are shopping not just to buyproducts but also to satisfy needs such as having fun & seeking novelty. The impulse buying was looked at from the various antecedents, underlying process, characteristics and outcomes. Certain traits of shoppers, age, income and situational factors like that of money and time available have a greater effect on making impulse purchases than does the store or environment. Impulse buying is not studied elaborately in eastern economies especially in Indian context and this paper intends giving an account of the prevalence, nature and characteristics of Impulse buying in India. The Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. It accounts for over 10 per cent of the country‘s Gross Domestic Product (GDP) and around 8 per |
| 650 | __ | |aEconomics|2UGC |
| 650 | __ | |aSocial Sciences|2AIU |
| 653 | __ | |aBusiness |
| 653 | __ | |aEconomics and Business |
| 653 | __ | |aSocial Sciences |
| 700 | __ | |aTHIYAGARAJAN,K|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/464670|yShodhganga |
| 905 | __ | |afromsg |
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