| Type of Material: | Thesis |
| Title: | A Study on Advertising Effectiveness of RKG Ghee with Special Reference in Kangeyam |
| Researcher: | KUMARASAMY,T |
| Guide: | KANNAN,J |
| Department: | Department of Science and Humanities (Commerce) |
| Publisher: | Bharath University, Chennai |
| Place: | Chennai |
| Year: | 2021 |
| Language: | English |
| Subject: | Economics and Business | Management | Social Sciences | Management | Social Sciences |
| Dissertation/Thesis Note: | PhD; Department of Science and Humanities (Commerce), Bharath University, Chennai, Chennai; 2021; D16BC909 |
| Fulltext: | Shodhganga |
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| 040 | __ | |aBHAU_600073|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aKUMARASAMY,T|eResearcher |
| 110 | __ | |aDepartment of Science and Humanities (Commerce)|bBharath University, Chennai|dChennai|ein|0U-0446 |
| 245 | __ | |aA Study on Advertising Effectiveness of RKG Ghee with Special Reference in Kangeyam |
| 260 | __ | |aChennai|bBharath University, Chennai|c2021 |
| 300 | __ | |dDVD |
| 502 | __ | |cDepartment of Science and Humanities (Commerce), Bharath University, Chennai, Chennai|d2021|oD16BC909|bPhD |
| 518 | __ | |d2021|oDate of Award |
| 520 | __ | |aThis study seeks to demonstrate the advertising simultaneously on consumer’s purchasing behaviour. It requires several months to accumulate data and information through questionnaire which are the primary basis of this study work. This study also found that advertising is much more effective. Advertising is a prominent feature of modern business operations. One can encounter advertising messages, while watching TV, reading magazines, listening to the radio, surfing the internet, or even simply while walking down the street, as advertisement has a stimulating influence on purchasing behavior of the customer. The role of this mass mode of communication in creating brand loyalty. This study also found that advertising is much more effective. Advertising is a prominent feature of modern business operations. One can encounter advertising messages, while watching TV, reading magazines, listening to the radio, surfing the internet, or even simply while walking down the street, as advertisement has a stimulating |
| 650 | __ | |aManagement|2UGC |
| 650 | __ | |aSocial Sciences|2AIU |
| 653 | __ | |aEconomics and Business |
| 653 | __ | |aManagement |
| 653 | __ | |aSocial Sciences |
| 700 | __ | |aKANNAN,J|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/464660|yShodhganga |
| 905 | __ | |afromsg |
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