Type of Material: | Thesis |
Title: | A Study On Buyer Preferences In Super Markets |
Researcher: | Chitrakala, M |
Guide: | Venkatramaraju, D |
Department: | Department of Management Studies |
Publisher: | Bharath University, Chennai |
Place: | Chennai |
Year: | 2021 |
Language: | English |
Subject: | Business | Economics and Business | Social Sciences | Economics | Social Sciences |
Dissertation/Thesis Note: | PhD; Department of Management Studies, Bharath University, Chennai, Chennai; 2021; D17BA001 |
Fulltext: | Shodhganga |
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035 | __ | |a(IN-AhILN)th_455171 |
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041 | __ | |aeng |
100 | __ | |aChitrakala, M|eResearcher |
110 | __ | |aDepartment of Management Studies|bBharath University, Chennai|dChennai|ein|0U-0446 |
245 | __ | |aA Study On Buyer Preferences In Super Markets |
260 | __ | |aChennai|bBharath University, Chennai|c2021 |
300 | __ | |dDVD |
502 | __ | |cDepartment of Management Studies, Bharath University, Chennai, Chennai|d2021|oD17BA001|bPhD |
518 | __ | |d2021|oDate of Award |
520 | __ | |aThe Word Consumerism has many connotations, depending on who is using the term. Business, government, consumer groups, and academic researches have each developed their own definition of the term. These definitions span the gamut s from challenging society s goals for material goods to reflecting people s desire for better values. One succinct definition is that Consumerism is a social movement of citizens and government to enhance the rights and powers of buyer in relation to sellers other authors have broadened this definition, stating that consumerism, Encompasses the evolving set of activities of government, business and independent organizations that are designed to protect the rights of consumers.Consumerism is concerned with protecting consumers from all organizations with which there is an exchange relationship. There are consumer problem associated with hospitals, libraries, schools, police forces and various government agencies, as well as with business firms . For many years pressure groups |
650 | __ | |aEconomics|2UGC |
650 | __ | |aSocial Sciences|2AIU |
653 | __ | |aBusiness |
653 | __ | |aEconomics and Business |
653 | __ | |aSocial Sciences |
700 | __ | |aVenkatramaraju, D|eGuide |
856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/464321|yShodhganga |
905 | __ | |afromsg |
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