| Type of Material: | Thesis |
| Title: | A Study on Impact of Online Marketing on Retail Textile Shops A Study with Special Reference to Chennai City |
| Researcher: | Gowtham Aashirwad, K |
| Guide: | Ravikumar, A |
| Department: | Department of Management Studies |
| Publisher: | Bharath University, Chennai |
| Place: | Chennai |
| Year: | 2022 |
| Language: | English |
| Subject: | Economics and Business | Management | Social Sciences | Management | Social Sciences |
| Dissertation/Thesis Note: | PhD; Department of Management Studies, Bharath University, Chennai, Chennai; 2022; D18BA501 |
| Fulltext: | Shodhganga |
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| 001 | 455138 | |
| 003 | IN-AhILN | |
| 005 | 2024-09-23 15:43:47 | |
| 008 | __ | 240923t2022||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_455138 |
| 040 | __ | |aBHAU_600073|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aGowtham Aashirwad, K|eResearcher |
| 110 | __ | |aDepartment of Management Studies|bBharath University, Chennai|dChennai|ein|0U-0446 |
| 245 | __ | |aA Study on Impact of Online Marketing on Retail Textile Shops A Study with Special Reference to Chennai City |
| 260 | __ | |aChennai|bBharath University, Chennai|c2022 |
| 300 | __ | |dDVD |
| 502 | __ | |cDepartment of Management Studies, Bharath University, Chennai, Chennai|d2022|oD18BA501|bPhD |
| 518 | __ | |d2022|oDate of Award |
| 520 | __ | |aThe online marketing is creating significant changes in the consumption pattern of the consumers towards any products that is marketed through that channel. The impact created by the online marketing is felt by the reduction of market share of the retail outlets in the country. The online marketing has enriched itself with various evolving tools and its creating significant competition for the traditional channel of marketing. The study focused to assess the areas of various factors that are influencing the consumers to buy textile products through online marketing and websites, impacts created by these online marketing websites on the retail textile shops in the study area, various problems that are faced by the retailers in facing the competition from the online marketing and identify the various hardships are faced by the textile retailers in the digital era of marketing. The research methodology offers the scientific step by step approach through which the research difficulties of the study are addresse |
| 650 | __ | |aManagement|2UGC |
| 650 | __ | |aSocial Sciences|2AIU |
| 653 | __ | |aEconomics and Business |
| 653 | __ | |aManagement |
| 653 | __ | |aSocial Sciences |
| 700 | __ | |aRavikumar, A|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/437813|yShodhganga |
| 905 | __ | |afromsg |
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