| Type of Material: | Thesis |
| Title: | A Study on Marketing of Ayurvedic Medicine Products |
| Researcher: | Mitta Sekhara Gowd |
| Guide: | Venkatramaraju, D |
| Department: | Department of Management Studies |
| Publisher: | Bharath University, Chennai |
| Place: | Chennai |
| Year: | 2022 |
| Language: | English |
| Subject: | Economics and Business | Management | Social Sciences | Management | Social Sciences |
| Dissertation/Thesis Note: | PhD; Department of Management Studies, Bharath University, Chennai, Chennai; D17SH501 |
| Fulltext: | Shodhganga |
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| 001 | 455137 | |
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| 005 | 2024-09-23 15:42:33 | |
| 008 | __ | 240923t2022||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_455137 |
| 040 | __ | |aBHAU_600073|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aMitta Sekhara Gowd|eResearcher |
| 110 | __ | |aDepartment of Management Studies|bBharath University, Chennai|dChennai|ein|0U-0446 |
| 245 | __ | |aA Study on Marketing of Ayurvedic Medicine Products |
| 260 | __ | |aChennai|bBharath University, Chennai|c2022 |
| 300 | __ | |dDVD |
| 502 | __ | |bPhD|cDepartment of Management Studies, Bharath University, Chennai, Chennai|oD17SH501 |
| 518 | __ | |oDate of Award|d2022 |
| 520 | __ | |aThe origins of Ayurveda date back to the Vedic era. Most of the material related to health and disease is available in the Atharva Veda. Historians claim that Ayurveda is part of the Atharva Veda. However, the RigVeda, which is the oldest Veda, also mentions diseases and medicinal plants. There are hymns in the Athrava veda that mention remedies like Accorus calamus and Phylanthus Embelia. The systematized form of Ayurveda dates back to the prehistoric period of the conference of Rishis held at the foothills of the Himalayas. The oldest codified document on Ayurveda is the Charaka Samhita. Sushruta samhita is another codified document. The Sushruta tradition is said to have been descended from and propagated by Dhanvantari, while the Charaka tradition was descended from Atreya. The Sushruta school is dominated by surgical procedures and techniques, while the Charaka Samhita deals with internal medicine. Even though Ayurvedic medicines are effective, they do not reach the needy due to their lack of awareness |
| 650 | __ | |aManagement|2UGC |
| 650 | __ | |aSocial Sciences|2AIU |
| 653 | __ | |aEconomics and Business |
| 653 | __ | |aManagement |
| 653 | __ | |aSocial Sciences |
| 700 | __ | |aVenkatramaraju, D|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/413146|yShodhganga |
| 905 | __ | |afromsg |
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