| Type of Material: | Thesis |
| Title: | A Study On Customer Based Brand Equity and its Impact On Brand Loyalty On Selected Apparel Brands in Chennai City |
| Researcher: | Devendranath Reddy, V |
| Guide: | Fabiyola Kavitha, S |
| Department: | Department of Management Studies |
| Publisher: | Bharath University, Chennai |
| Place: | Chennai |
| Year: | 2021 |
| Language: | English |
| Subject: | Economics and Business | Management | Social Sciences | Management | Social Sciences |
| Dissertation/Thesis Note: | PhD; Department of Management Studies, Bharath University, Chennai, Chennai; 2021; D16BA001 |
| Fulltext: | Shodhganga |
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| 040 | __ | |aBHAU_600073|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aDevendranath Reddy, V|eResearcher |
| 110 | __ | |aDepartment of Management Studies|bBharath University, Chennai|dChennai|ein|0U-0446 |
| 245 | __ | |aA Study On Customer Based Brand Equity and its Impact On Brand Loyalty On Selected Apparel Brands in Chennai City |
| 260 | __ | |aChennai|bBharath University, Chennai|c2021 |
| 300 | __ | |dDVD |
| 502 | __ | |bPhD|cDepartment of Management Studies, Bharath University, Chennai, Chennai|d2021|oD16BA001 |
| 520 | __ | |aBrand equity is defined as the way a brand name places itself in the minds of consumers. It is the worth of having a brand that can be easily identifiable. It is said to be well thought of organisations established brand equity. It can be created by having established brand equity. It also can be created by positive experience that attracts consumers. It also helps the consumers to continue the purchase of products that that of competitors who are engaged in making similar products. Change is ever changing. The perception and brand switching behaviour is increased among the consumers. Moreover Customer based brand equity derives high financial gain to the business. All the pioneer brands are alternatively developing their sales in e commerce and their own online platforms also. This is because customers are preferring Click and purchase. To understand the customers and to withstand the competition, it is very important to understand the perception of the customers to improve further. For the purpose the res |
| 650 | __ | |aManagement|2UGC |
| 650 | __ | |aSocial Sciences|2AIU |
| 653 | __ | |aEconomics and Business |
| 653 | __ | |aManagement |
| 653 | __ | |aSocial Sciences |
| 700 | __ | |aFabiyola Kavitha, S|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/367075|yShodhganga |
| 905 | __ | |afromsg |
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