| Type of Material: | Thesis |
| Title: | Strategic Employer Branding in The Industrial Services Sector in Chennai |
| Researcher: | Nandhakumar, K |
| Guide: | Praveen Kumar, S |
| Department: | Department of Management Studies |
| Publisher: | Bharath University, Chennai |
| Place: | Chennai |
| Year: | 2021 |
| Language: | English |
| Subject: | Economics and Business | Management | Social Sciences | Management | Social Sciences |
| Dissertation/Thesis Note: | PhD; Department of Management Studies, Bharath University, Chennai, Chennai; 2021; D14BA518 |
| Fulltext: | Shodhganga |
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| 035 | __ | |a(IN-AhILN)th_454998 |
| 040 | __ | |aBHAU_600073|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aNandhakumar, K|eResearcher |
| 110 | __ | |aDepartment of Management Studies|bBharath University, Chennai|dChennai|ein|0U-0446 |
| 245 | __ | |aStrategic Employer Branding in The Industrial Services Sector in Chennai |
| 260 | __ | |aChennai|bBharath University, Chennai|c2021 |
| 300 | __ | |dDVD |
| 502 | __ | |bPhD|cDepartment of Management Studies, Bharath University, Chennai, Chennai|d2021|oD14BA518 |
| 520 | __ | |aAccording to the research conducted by LinkedIn, it is found that 94% of the job applicants apply for the desired role based on the branding of the employer. Organisations have evolved their method of attracting talent and retain them over a period of time. There are various monetary benefits non monetary benefit provided for an employee in an organisation. The employees after gaining sufficient amount of experience are not much motivated by the monetary benefits because the salary component is almost the same among the cadre of employees. Nowadays the method in which the organisation is trying to engage with employee become prime importance retain in the talent. The purpose of the study is to identify the influence of factors relating to Commitment of the employee and the experience of the employee at the work place towards the employer branding. A strong employer branding has a impact in reducing the attrition among the employees and therefore it is significant to understand the factors in order to enhan |
| 650 | __ | |aManagement|2UGC |
| 650 | __ | |aSocial Sciences|2AIU |
| 653 | __ | |aEconomics and Business |
| 653 | __ | |aManagement |
| 653 | __ | |aSocial Sciences |
| 700 | __ | |aPraveen Kumar, S|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/354891|yShodhganga |
| 905 | __ | |afromsg |
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