| Type of Material: | Thesis |
| Title: | A Study On Consumer Perception And Satisfaction Regarding Online Marketing With Special Reference To The Selected Tier Ii Cities In Tamil Nadu |
| Researcher: | Ramachandran,S |
| Guide: | Rabiyathul Basariya,S |
| Department: | Department of Management Studies |
| Publisher: | Bharath University, Chennai |
| Place: | Chennai |
| Year: | 2021 |
| Language: | English |
| Subject: | Economics and Business | Management | Social Sciences | Management | Social Sciences |
| Dissertation/Thesis Note: | PhD; Department of Management Studies, Bharath University, Chennai, Chennai; 2021; D16BA015 |
| Fulltext: | Shodhganga |
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| 040 | __ | |aBHAU_600073|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aRamachandran,S|eResearcher |
| 110 | __ | |aDepartment of Management Studies|bBharath University, Chennai|dChennai|ein|0U-0446 |
| 245 | __ | |aA Study On Consumer Perception And Satisfaction Regarding Online Marketing With Special Reference To The Selected Tier Ii Cities In Tamil Nadu |
| 260 | __ | |aChennai|bBharath University, Chennai|c2021 |
| 300 | __ | |dDVD |
| 502 | __ | |bPhD|cDepartment of Management Studies, Bharath University, Chennai, Chennai|d2021|oD16BA015 |
| 520 | __ | |aOnline marketing is nothing but reaching the potential consumers through web and spread about company s brand, products or services offered to them and establishing business relationships to convert them as regular customers / consumers. Customers are buyers of the products and consumers are defined as those who consume or use the marketed products / goods or services. (i.e) end users. Generally, the perception is predicted on the mixture of following factors; (i.e) product quality, service quality, fair price, prompt delivery, attraction of the positioning, easiness for browsing the info, fair data about product performances, social media recommendations, simple maintenance, after sales services, easy return of faulty products, technology support, guarantee, warranty etc. Satisfaction is the mental peace achieved after each and every trouble-free buying transaction. Reason for selecting the topic is, currently, the growth of online marketing was saturated in the Tier I cities in India and future scope is t |
| 650 | __ | |aManagement|2UGC |
| 650 | __ | |aSocial Sciences|2AIU |
| 653 | __ | |aEconomics and Business |
| 653 | __ | |aManagement |
| 653 | __ | |aSocial Sciences |
| 700 | __ | |aRabiyathul Basariya,S|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/354305|yShodhganga |
| 905 | __ | |afromsg |
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