| Type of Material: | Thesis |
| Title: | Impact of Online Sales Promotions on the Purchase Behavior of Buyers in Chennai |
| Researcher: | Anbarasi, M |
| Guide: | Praveen Kumar,S |
| Department: | Department of Management Studies |
| Publisher: | Bharath University, Chennai |
| Place: | Chennai |
| Year: | 2021 |
| Language: | English |
| Subject: | Economics and Business | Management | Social Sciences | Management | Social Sciences |
| Dissertation/Thesis Note: | PhD; Department of Management Studies, Bharath University, Chennai, Chennai; 2021; D15BA504 |
| Fulltext: | Shodhganga |
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