| Type of Material: | Thesis |
| Title: | A Study on Brand Equity in Consumer Articles With Reference to Chennai City |
| Researcher: | Sakunthala,Rajasekaran |
| Guide: | Venkatrama Raju,D |
| Department: | Department of Management Studies |
| Publisher: | Bharath University, Chennai |
| Place: | Chennai |
| Year: | 2021 |
| Language: | English |
| Subject: | Economics and Business | Management | Social Sciences | Management | Social Sciences |
| Dissertation/Thesis Note: | PhD; Department of Management Studies, Bharath University, Chennai, Chennai; 2021; D17BA002 |
| Fulltext: | Shodhganga |
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| 040 | __ | |aBHAU_600073|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aSakunthala,Rajasekaran|eResearcher |
| 110 | __ | |aDepartment of Management Studies|bBharath University, Chennai|dChennai|ein|0U-0446 |
| 245 | __ | |aA Study on Brand Equity in Consumer Articles With Reference to Chennai City |
| 260 | __ | |aChennai|bBharath University, Chennai|c2021 |
| 300 | __ | |dDVD |
| 502 | __ | |bPhD|cDepartment of Management Studies, Bharath University, Chennai, Chennai|d2021|oD17BA002 |
| 520 | __ | |aBrand equity emerged as an important idea in later part of 1980. In a general sense, brand equity of marketing is uniquely attributable to the brand and the added value endowed to a product or service as a result of past investments in the marketing activity for a brand. Thus, brand equity serves as a bridge between what has happened to the brand in the past and what will happen to the brand in the future. Marketing and consumer research penetrate to identify the variables causing a concern to retain the customer forever to accomplish their end means by propagating not only the product innovation but also to retain and restore the product, starting with brand name/awareness and ending with brand equity. The studies done previously had contributed a few effective results to help the markets in their innovative strategies to make the product reach the potential customers. Consumers had been getting satisfied through various goods and services. The consumers are curious in purchasing such products which provid |
| 650 | __ | |aManagement|2UGC |
| 650 | __ | |aSocial Sciences|2AIU |
| 653 | __ | |aEconomics and Business |
| 653 | __ | |aManagement |
| 653 | __ | |aSocial Sciences |
| 700 | __ | |aVenkatrama Raju,D|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/350298|yShodhganga |
| 905 | __ | |afromsg |
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