| Type of Material: | Thesis |
| Title: | A Study on The Factors Affecting The Effectiveness of Television Advertising on Purchasing Decision of Consumers In Respect to Durable Goods With Special Reference to Chennai City |
| Researcher: | LAKSHMANAN, D |
| Guide: | RABIYATHUL BASARIYA, S |
| Department: | Department of Management Studies |
| Publisher: | Bharath University, Chennai |
| Place: | Chennai |
| Year: | 2021 |
| Language: | English |
| Subject: | Business | Economics and Business | Social Sciences | Management | Social Sciences |
| Dissertation/Thesis Note: | PhD; Department of Management Studies, Bharath University, Chennai, Chennai; 2021; D16SH501 |
| Fulltext: | Shodhganga |
| 000 | 00000ntm a2200000ua 4500 | |
| 001 | 454871 | |
| 003 | IN-AhILN | |
| 005 | 2024-09-19 15:36:25 | |
| 008 | __ | 240919t2021||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_454871 |
| 040 | __ | |aBHAU_600073|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aLAKSHMANAN, D|eResearcher |
| 110 | __ | |aDepartment of Management Studies|bBharath University, Chennai|dChennai|ein|0U-0446 |
| 245 | __ | |aA Study on The Factors Affecting The Effectiveness of Television Advertising on Purchasing Decision of Consumers In Respect to Durable Goods With Special Reference to Chennai City |
| 260 | __ | |aChennai|bBharath University, Chennai|c2021 |
| 300 | __ | |dDVD |
| 502 | __ | |bPhD|cDepartment of Management Studies, Bharath University, Chennai, Chennai|d2021|oD16SH501 |
| 520 | __ | |aBecause of the developing development of industry, promoting, which is viewed as one of its essential assets, has gotten progressively significant. Meanwhile, causes that have affected having a solid viewpoint towards promotions are important thoughts that have increased a lot of intrigue. It is subsequently a fundamental point for organizations to incorporate effective and amazing components of their advertisements. Inspirational standpoint about promotion identifies with the overall comprehension and assessment of individuals towards advertisements. TV is seen to be a standard medium with a more extensive arrive at looking at other notice medium due to its extraordinary ascribes of conveying video ads to the farthest corners of the world; since it is of impressive hugeness on the grounds that it contains each of the three conspicuous elements, including its own. The objective of this exploration is consequently to look at and perceive factors that affect the inspirational demeanour of watchers towards TV |
| 650 | __ | |aManagement|2UGC |
| 650 | __ | |aSocial Sciences|2AIU |
| 653 | __ | |aBusiness |
| 653 | __ | |aEconomics and Business |
| 653 | __ | |aSocial Sciences |
| 700 | __ | |aRABIYATHUL BASARIYA, S|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/321512|yShodhganga |
| 905 | __ | |afromsg |
User Feedback Comes Under This section.