| Type of Material: | Thesis |
| Title: | A Study On Decision Making Process By The Consumers Towards Various Brands Of Car Perfume With Reference To Chennai City |
| Researcher: | PALANI RAJ, K |
| Guide: | VEERAMANI, G |
| Department: | Department of Management Studies |
| Publisher: | Bharath University, Chennai |
| Place: | Chennai |
| Year: | 2020 |
| Language: | English |
| Subject: | Economics and Business | Management | Social Sciences | Management | Social Sciences |
| Dissertation/Thesis Note: | PhD; Department of Management Studies, Bharath University, Chennai, Chennai; D14BA013 |
| Fulltext: | Shodhganga |
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| 003 | IN-AhILN | |
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| 008 | __ | 240919t2020||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_454806 |
| 040 | __ | |aBHAU_600073|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aPALANI RAJ, K|eResearcher |
| 110 | __ | |aDepartment of Management Studies|bBharath University, Chennai|dChennai|ein|0U-0446 |
| 245 | __ | |aA Study On Decision Making Process By The Consumers Towards Various Brands Of Car Perfume With Reference To Chennai City |
| 260 | __ | |aChennai|bBharath University, Chennai|c2020 |
| 300 | __ | |dDVD |
| 502 | __ | |bPhD|cDepartment of Management Studies, Bharath University, Chennai, Chennai|oD14BA013 |
| 520 | __ | |aThis Research is on Consumer decision making process towards various brands in Car perfume to understand the process of decision by the consumers in choosing a specific Car perfume from a set of alternatives. Consumer decision is a complex study that requires more research and psychological studies to understand the phenomenon. Consumers prefer a product based on their requirement, selects a product that most suits their requirement, which satisfies their expectations in terms of quality, performance and other attributes, and choice based on their individual interest such as, fragrance and type of perfume. While selecting a product, consumer makes a detailed study on each and every alternative and chooses a product. There are many factors which are influencing car perfume consumer decision process. In this study different brands of car perfume in the market are compared based on consumer decision to understand the advantages and disadvantages of each product. The research is carried out in Chennai City with |
| 650 | __ | |aManagement|2UGC |
| 650 | __ | |aSocial Sciences|2AIU |
| 653 | __ | |aEconomics and Business |
| 653 | __ | |aManagement |
| 653 | __ | |aSocial Sciences |
| 700 | __ | |aVEERAMANI, G|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/321462|yShodhganga |
| 905 | __ | |afromsg |
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