| Type of Material: | Thesis |
| Title: | Factors Influencing the customers brand loyalty towards bath soap in chennai |
| Researcher: | S DHANALAKSMI |
| Guide: | M. GANESAN |
| Department: | Department of Management Studies |
| Publisher: | Bharath University, Chennai |
| Place: | Chennai |
| Year: | 2017 |
| Language: | English |
| Subject: | Conative Loyalty | Affective Loyalty | F-test | Management | Social Sciences |
| Dissertation/Thesis Note: | PhD; Department of Management Studies, Bharath University, Chennai, Chennai; 2017; D11BA017 |
| Fulltext: | Shodhganga |
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| 040 | __ | |aBHAU_600073|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aS DHANALAKSMI|eResearcher |
| 110 | __ | |aDepartment of Management Studies|bBharath University, Chennai|dChennai|ein |
| 245 | __ | |aFactors Influencing the customers brand loyalty towards bath soap in chennai |
| 260 | __ | |aChennai|bBharath University, Chennai|c2017 |
| 300 | __ | |dDVD |
| 502 | __ | |cDepartment of Management Studies, Bharath University, Chennai, Chennai|d2017|oD11BA017|bPhD |
| 518 | __ | |d2011-09-06|oDate of Registration |
| 520 | __ | |aThe success of a firm depends largely on its capability to attract consumers towards its brands. In particular, it is critical for the survival of a company to retain its current customers and to make them loyal to the brand. To a large extent, the success of most businesses depends on their ability to create and maintain customer loyalty. In the first place, selling to brand loyal customers is far less costly than converting new customers. In general, brand loyalty can be defined as the strength of preference for a brand compared to other similar product or service options. It is often measured in terms of repeat purchase behaviour whether price sensitivity is more. Brand loyalty as a consumers decision, expressed through intention or behavior to repurchase a brand on a regular basis. Today, the importance of marketing managers knowing how to influence customer loyalty is constantly improved. With competition increasing day by day, customer maintenance and growth has become the first goal of many companies |
| 650 | __ | |aManagement|2UGC |
| 650 | __ | |aSocial Sciences|2AIU |
| 653 | __ | |aConative Loyalty |
| 653 | __ | |aAffective Loyalty |
| 653 | __ | |aF-test |
| 700 | __ | |aM. GANESAN|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/170938|yShodhganga |
| 905 | __ | |afromsg |
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