Title : Service Gap analysis in Retail Petroleum industry

Type of Material: Thesis
Title: Service Gap analysis in Retail Petroleum industry
Researcher: Wilson, Marie
Guide: Rao, S. S.
Department: School of Management Studies
Publisher: Jawaharlal Nehru Technological University, Hyderabad
Place: Hyderabad
Year: 2012
Language: English
Subject: Analysis
Industry
Petroleum
Retail
Management
Arts, Humanities and Languages
Dissertation/Thesis Note: PhD; School of Management Studies, Jawaharlal Nehru Technological University, Hyderabad, Hyderabad; 2012
Fulltext: Shodhganga

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035__|a(IN-AhILN)th_453878
040__|aJNTU_500028|dIN-AhILN
041__|aeng
100__|aWilson, Marie|eResearcher
110__|aSchool of Management Studies|bJawaharlal Nehru Technological University, Hyderabad|dHyderabad|ein|0U-0017
245__|aService Gap analysis in Retail Petroleum industry
260__|aHyderabad|bJawaharlal Nehru Technological University, Hyderabad|c2012
300__|a232 p.|dNone|c-
500__|aReferences p. 210-219 appendixp. 220-232
502__|cSchool of Management Studies, Jawaharlal Nehru Technological University, Hyderabad, Hyderabad|d2012|bPhD
520__|aIn the highly competitive retail sector, the provision and measurement of superior retail service quality is crucial for gaining a newlinesustainable competitive advantage. Service gap is an important strategic weapon in retail contexts, particularly in developing defensive marketing strategies. The measurement of service gap in a retail setting is somewhat different from the measurement of service gap in other pure newlineservice settings. The most widely known and discussed scale for measuring service quality SERVQUAL - has not been successfully newlineadapted and validated in a retail outlet environment. The Retail Service Competencies (RSC) and the service gap exist in service sectors have been validated in the USA, Hong Kong, and Korea, but not in the other newlinecultural settings. Only a limited number of studies have attempted to measure service gap in retail service sectors. newline
650__|aManagement|2UGC
650__|aArts, Humanities and Languages|2AIU
653__|aAnalysis
653__|aIndustry
653__|aPetroleum
653__|aRetail
700__|aRao, S. S.|eGuide
856__|uhttp://shodhganga.inflibnet.ac.in/handle/10603/19077|yShodhganga
905__|afromsg

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