| Type of Material: | Thesis |
| Title: | A atudy of CRM in BSNL AP telecom circle |
| Researcher: | Kumar, V Mohan |
| Guide: | Ramana, V Venkata |
| Department: | School of Management Studies |
| Publisher: | Jawaharlal Nehru Technological University, Hyderabad |
| Place: | Hyderabad |
| Year: | 2013 |
| Language: | English |
| Subject: | BSNL | CRM | Telecom | Management | Arts, Humanities and Languages |
| Dissertation/Thesis Note: | PhD; School of Management Studies, Jawaharlal Nehru Technological University, Hyderabad, Hyderabad; 2013 |
| Fulltext: | Shodhganga |
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| 001 | 453856 | |
| 003 | IN-AhILN | |
| 005 | 2024-07-01 15:55:24 | |
| 008 | __ | 240701t2013||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_453856 |
| 040 | __ | |aJNTU_500028|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aKumar, V Mohan|eResearcher |
| 110 | __ | |aSchool of Management Studies|bJawaharlal Nehru Technological University, Hyderabad|dHyderabad|ein|0U-0017 |
| 245 | __ | |aA atudy of CRM in BSNL AP telecom circle |
| 260 | __ | |aHyderabad|bJawaharlal Nehru Technological University, Hyderabad|c2013 |
| 300 | __ | |a416 p.|dNone|c- |
| 500 | __ | |aReferences p. 344-371 appendixp.3712-416 |
| 502 | __ | |cSchool of Management Studies, Jawaharlal Nehru Technological University, Hyderabad, Hyderabad|d2013|bPhD |
| 520 | __ | |aTelecom is one of the fast growing sectors among the services. The mobile revolution has created a new wave of interest among people to utilize telephone services. The firms offering the services are vying with each other to capture this sudden spurt in newlinedemand. They are using their technology and marketing prowess to attract new customers and simultaneously retain their existing newlinecustomers, make inroads into competition and at the same time build entry barriers to competition to defend their position. newlineBSNL is in an unenviable position of being strong in market for wire line communication which is shrinking both in urban and newlinerural markets at an alarming rate due to product substitution of wire line phone by wireless phones and large scale migration of newlinecustomers to wireless phones . Private sector players, who started their business with wireless services and made all their newlineinvestments in the rapidly growing market, are in much better shape both in urban and rural are |
| 650 | __ | |aManagement|2UGC |
| 650 | __ | |aArts, Humanities and Languages|2AIU |
| 653 | __ | |aBSNL |
| 653 | __ | |aCRM |
| 653 | __ | |aTelecom |
| 700 | __ | |aRamana, V Venkata|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/19040|yShodhganga |
| 905 | __ | |afromsg |
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