| Type of Material: | Thesis |
| Title: | A Study of CRM Practices and Customer Satisfaction in services sector in India |
| Researcher: | Sannidhanam, Lalitha |
| Guide: | Prasad , V. M. |
| Department: | School of Management Studies |
| Publisher: | Jawaharlal Nehru Technological University, Hyderabad |
| Place: | Hyderabad |
| Year: | 2013 |
| Language: | English |
| Subject: | Customer | Practice | Satisfaction | services | Management | Social Sciences |
| Dissertation/Thesis Note: | PhD; School of Management Studies, Jawaharlal Nehru Technological University, Hyderabad, Hyderabad; 2013 |
| Fulltext: | Shodhganga |
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| 040 | __ | |aJNTU_500028|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aSannidhanam, Lalitha|eResearcher |
| 110 | __ | |aSchool of Management Studies|bJawaharlal Nehru Technological University, Hyderabad|dHyderabad|ein|0U-0017 |
| 245 | __ | |aA Study of CRM Practices and Customer Satisfaction in services sector in India |
| 260 | __ | |aHyderabad|bJawaharlal Nehru Technological University, Hyderabad|c2013 |
| 300 | __ | |a94 p.|dNone|c- |
| 500 | __ | |aReferences p. 83-93 appendixp. 94 p. |
| 502 | __ | |cSchool of Management Studies, Jawaharlal Nehru Technological University, Hyderabad, Hyderabad|d2013|bPhD |
| 520 | __ | |aCustomer relationship and Customer Relationship Management are in forefront newlineof recent business arena gaining prominence in management profession. Since long businessmen and academicians relied on relationships for their success. newlineHowever modern markets started taking a fashion recently. Along with developments in business to business and services marketing, the emphasis on the need to develop long term relationships with customers to retain, resell and attract new customers from them through these relationships are given newlineimportance. With this approach many organizations started paying attention newlineand spent lot of money on CRM and customer relationship programs. However the results were not as expected. Rather many of them failed. Many studies were conducted on this and various reasons were found and solutions suggested. This created a need to look back on expected advantages from CRM and newlinecustomer relationships by organizations. In this context, the real advantages of newlinec |
| 650 | __ | |aManagement|2UGC |
| 650 | __ | |aSocial Sciences|2AIU |
| 653 | __ | |aCustomer |
| 653 | __ | |aPractice |
| 653 | __ | |aSatisfaction |
| 653 | __ | |aservices |
| 700 | __ | |aPrasad , V. M.|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/18890|yShodhganga |
| 905 | __ | |afromsg |
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