Title : Shopping malls in Kerala A study on the influence of marketing mix and service quality on consumer behaviour

Type of Material: Thesis
Title: Shopping malls in Kerala A study on the influence of marketing mix and service quality on consumer behaviour
Researcher: Jayaprakasan, P. P.
Guide: Gopalakrishnan, M. B.
Department: Department of Commerce
Publisher: University of Calicut, Kozhikode
Place: Kozhikode
Year: 2023
Language: English
Subject: Shopping malls
Influence of marketing mix
Commerce
Life Science
Dissertation/Thesis Note: PhD; Department of Commerce, University of Calicut, Kozhikode, Kozhikode; 2023; 2023.412

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035__|a(IN-AhILN)th_453603
040__|aCALI_673635|dIN-AhILN
041__|aeng
100__|aJayaprakasan, P. P.|eResearcher
110__|aDepartment of Commerce|bUniversity of Calicut, Kozhikode|dKozhikode|ein|0U-0251
245__|aShopping malls in Kerala A study on the influence of marketing mix and service quality on consumer behaviour
260__|aKozhikode|c2023|bUniversity of Calicut, Kozhikode
502__|bPhD|cDepartment of Commerce, University of Calicut, Kozhikode, Kozhikode|d2023|o2023.412
518__|oDate of Notification|d2023-04-26
650__|aCommerce|2UGC
650__|aLife Science|2AIU
653__|aShopping malls
653__|aInfluence of marketing mix
700__|aGopalakrishnan, M. B.|eGuide
905__|anotification

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