Title : Influence of internet advertising on consumer buying behaviour in Kerala A study with reference to electronic goods

Type of Material: Thesis
Title: Influence of internet advertising on consumer buying behaviour in Kerala A study with reference to electronic goods
Researcher: Athma, JayaPrakash
Guide: Joseph, M. A.
Department: Department of Commerce
Publisher: University of Calicut, Kozhikode
Place: Kozhikode
Year: 2022
Language: English
Subject: Influence of internet advertising
Consumer buying behaviour
Commerce
Life Science
Dissertation/Thesis Note: PhD; Department of Commerce, University of Calicut, Kozhikode, Kozhikode; 2022; 10499/2017

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035__|a(IN-AhILN)th_453485
040__|aCALI_673635|dIN-AhILN
041__|aeng
100__|aAthma, JayaPrakash|eResearcher
110__|aDepartment of Commerce|bUniversity of Calicut, Kozhikode|dKozhikode|ein|0U-0251
245__|aInfluence of internet advertising on consumer buying behaviour in Kerala A study with reference to electronic goods
260__|aKozhikode|c2022|bUniversity of Calicut, Kozhikode
502__|bPhD|cDepartment of Commerce, University of Calicut, Kozhikode, Kozhikode|d2022|o10499/2017
518__|oDate of Notification|d2022-09-22
650__|aCommerce|2UGC
650__|aLife Science|2AIU
653__|aInfluence of internet advertising
653__|aConsumer buying behaviour
700__|aJoseph, M. A.|eGuide
905__|anotification

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