| Type of Material: | Thesis |
| Title: | Influence of marketing mix factors on consumer behavior (with special reference to OTT platforms in India) |
| Researcher: | Prabhath P |
| Guide: | Krishna Banana |
| Department: | Depatment of Commerce and Business Administration |
| Publisher: | Acharya Nagarjuna University, Guntur |
| Place: | Guntur |
| Year: | 2023 |
| Language: | English |
| Subject: | Influence of marketing mix factors on | Consumer behavior | Commerce | Life Science |
| Dissertation/Thesis Note: | PhD; Depatment of Commerce and Business Administration, Acharya Nagarjuna University, Guntur, Guntur; 2023 |
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