| Type of Material: | Thesis |
| Title: | Influence of marketing mix factors on consumer behavior (with special reference to OTT platforms in India) |
| Researcher: | Prabhath P |
| Guide: | Krishna Banana |
| Department: | Depatment of Commerce and Business Administration |
| Publisher: | Acharya Nagarjuna University, Guntur |
| Place: | Guntur |
| Year: | 2023 |
| Language: | English |
| Subject: | Influence of marketing mix factors on | Consumer behavior | Commerce | Life Science |
| Dissertation/Thesis Note: | PhD; Depatment of Commerce and Business Administration, Acharya Nagarjuna University, Guntur, Guntur; 2023 |
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| 035 | __ | |a(IN-AhILN)th_453394 |
| 040 | __ | |aNGJN_522510|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aPrabhath P|eResearcher |
| 110 | __ | |aDepatment of Commerce and Business Administration|bAcharya Nagarjuna University, Guntur|dGuntur|ein|0U-0003 |
| 245 | __ | |aInfluence of marketing mix factors on consumer behavior (with special reference to OTT platforms in India) |
| 260 | __ | |aGuntur|c2023|bAcharya Nagarjuna University, Guntur |
| 502 | __ | |bPhD|cDepatment of Commerce and Business Administration, Acharya Nagarjuna University, Guntur, Guntur|d2023 |
| 518 | __ | |oDate of Notification|d2023-06-02 |
| 650 | __ | |aCommerce|2UGC |
| 650 | __ | |aLife Science|2AIU |
| 653 | __ | |aInfluence of marketing mix factors on |
| 653 | __ | |aConsumer behavior |
| 700 | __ | |aKrishna Banana|eGuide |
| 905 | __ | |anotification |
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