| Type of Material: | Thesis |
| Title: | A critical study of consumer behaviour towards various promotional methods with special reference to generation Y |
| Researcher: | Saxena, Anupam Kumar |
| Guide: | Kumar, Vidit |
| Department: | Department of Management |
| Publisher: | Bhagwant University |
| Place: | Ajmer |
| Year: | 2024 |
| Language: | English |
| Subject: | Consumer behaviour | Generation Y | Management | Arts, Humanities and Languages |
| Dissertation/Thesis Note: | PhD; Department of Management, Bhagwant University, Ajmer; 2024; 619025300001 |
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| 041 | __ | |aeng |
| 100 | __ | |aSaxena, Anupam Kumar|eResearcher |
| 110 | __ | |aDepartment of Management|bBhagwant University|dAjmer|ein|0U-0390 |
| 245 | __ | |aA critical study of consumer behaviour towards various promotional methods with special reference to generation Y |
| 260 | __ | |aAjmer|bBhagwant University|c2024 |
| 502 | __ | |bPhD|cDepartment of Management, Bhagwant University, Ajmer|d2024|o619025300001 |
| 518 | __ | |oDate of Notification|d2024-03-06 |
| 518 | __ | |oDate of Viva-voce|d2024-02-19 |
| 650 | __ | |aManagement|2UGC |
| 650 | __ | |aArts, Humanities and Languages|2AIU |
| 653 | __ | |aConsumer behaviour |
| 653 | __ | |aGeneration Y |
| 700 | __ | |aKumar, Vidit|eGuide |
| 905 | __ | |anotification |
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