Title : Impact of Social media marketing on consumer buying behaviour of smart phone users (with reference to Rajasthan)

Type of Material: Thesis
Title: Impact of Social media marketing on consumer buying behaviour of smart phone users (with reference to Rajasthan)
Researcher: Khanchandani, Lalita
Guide: Sharma, Preeti
Department: Department of Management Studies
Publisher: IIS (Deemed to be University), Jaipur
Place: Jaipur
Year: 2024
Language: English
Subject: Smart phone user
Social media marketing
Management
Arts, Humanities and Languages
Dissertation/Thesis Note: PhD; Department of Management Studies, IIS (Deemed to be University), Jaipur, Jaipur; 2024; IISU/Ph.D/MGT/R.S. 624/2020

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035__|a(IN-AhILN)th_452975
040__|aIISJ_302020|dIN-AhILN
041__|aeng
100__|aKhanchandani, Lalita|eResearcher
110__|aDepartment of Management Studies|bIIS (Deemed to be University), Jaipur|dJaipur|ein|0U-0394
245__|aImpact of Social media marketing on consumer buying behaviour of smart phone users (with reference to Rajasthan)
260__|aJaipur|bIIS (Deemed to be University), Jaipur|c2024
502__|cDepartment of Management Studies, IIS (Deemed to be University), Jaipur, Jaipur|d2024|oIISU/Ph.D/MGT/R.S. 624/2020|bPhD
518__|d2024-03-01|oDate of Notification
518__|oDate of Viva-voce|d2024-02-22
518__|oDate of Registration|d2019-08-02
650__|aManagement|2UGC
650__|aArts, Humanities and Languages|2AIU
653__|aSmart phone user
653__|aSocial media marketing
700__|aSharma, Preeti|eGuide
905__|anotification

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