Type of Material: | Thesis |
Title: | Impact of Social media marketing on consumer buying behaviour of smart phone users (with reference to Rajasthan) |
Researcher: | Khanchandani, Lalita |
Guide: | Sharma, Preeti |
Department: | Department of Management Studies |
Publisher: | IIS (Deemed to be University), Jaipur |
Place: | Jaipur |
Year: | 2024 |
Language: | English |
Subject: | Smart phone user | Social media marketing | Management | Arts, Humanities and Languages |
Dissertation/Thesis Note: | PhD; Department of Management Studies, IIS (Deemed to be University), Jaipur, Jaipur; 2024; IISU/Ph.D/MGT/R.S. 624/2020 |
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035 | __ | |a(IN-AhILN)th_452975 |
040 | __ | |aIISJ_302020|dIN-AhILN |
041 | __ | |aeng |
100 | __ | |aKhanchandani, Lalita|eResearcher |
110 | __ | |aDepartment of Management Studies|bIIS (Deemed to be University), Jaipur|dJaipur|ein|0U-0394 |
245 | __ | |aImpact of Social media marketing on consumer buying behaviour of smart phone users (with reference to Rajasthan) |
260 | __ | |aJaipur|bIIS (Deemed to be University), Jaipur|c2024 |
502 | __ | |cDepartment of Management Studies, IIS (Deemed to be University), Jaipur, Jaipur|d2024|oIISU/Ph.D/MGT/R.S. 624/2020|bPhD |
518 | __ | |d2024-03-01|oDate of Notification |
518 | __ | |oDate of Viva-voce|d2024-02-22 |
518 | __ | |oDate of Registration|d2019-08-02 |
650 | __ | |aManagement|2UGC |
650 | __ | |aArts, Humanities and Languages|2AIU |
653 | __ | |aSmart phone user |
653 | __ | |aSocial media marketing |
700 | __ | |aSharma, Preeti|eGuide |
905 | __ | |anotification |
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