Title : A comparative study of buying behavior of Urban and Rural consumer in organized and unorganized sectors with special references to fast moving consumer goods

Type of Material: Thesis
Title: A comparative study of buying behavior of Urban and Rural consumer in organized and unorganized sectors with special references to fast moving consumer goods
Researcher: Sharma, Naina
Guide: Madan, Poonam
Department: Department of Management Studies
Publisher: IIS (Deemed to be University), Jaipur
Place: Jaipur
Year: 2024
Language: English
Subject: Urban consumer
Rural consumer
Management
Arts, Humanities and Languages
Dissertation/Thesis Note: PhD; Department of Management Studies, IIS (Deemed to be University), Jaipur, Jaipur; 2024; IISU/Ph.D/MGT/R.S. 441/2018
Fulltext: Shodhganga

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035__|a(IN-AhILN)th_452973
040__|aIISJ_302020|dIN-AhILN
041__|aeng
100__|aSharma, Naina|eResearcher
110__|aDepartment of Management Studies|bIIS (Deemed to be University), Jaipur|dJaipur|ein|0U-0394
245__|aA comparative study of buying behavior of Urban and Rural consumer in organized and unorganized sectors with special references to fast moving consumer goods
260__|aJaipur|bIIS (Deemed to be University), Jaipur|c2024
300__|axiii, 195p.
502__|oIISU/Ph.D/MGT/R.S. 441/2018|bPhD|cDepartment of Management Studies, IIS (Deemed to be University), Jaipur, Jaipur|d2024
518__|oDate of Notification|d2024-03-01
518__|oDate of Viva-voce|d2024-01-20
518__|oDate of Registration|d2017-08-04
518__|oDate of Award|d2024
518__|oDate of Completion|d2024
650__|aManagement|2UGC
650__|aArts, Humanities and Languages|2AIU
653__|aUrban consumer
653__|aRural consumer
700__|aMadan, Poonam|eGuide
856__|uhttp://shodhganga.inflibnet.ac.in/handle/10603/565920|yShodhganga
905__|anotification

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