| Type of Material: | Thesis |
| Title: | Analysing perceptual dimensions of guerrilla marketing in Indian context |
| Researcher: | Gupta, Harshita |
| Guide: | Singh, Saumya |
| Department: | Department of Management Studies and Industrial Engineering |
| Publisher: | Indian School of Mines, Dhanbad |
| Place: | Dhanbad |
| Year: | 2021 |
| Language: | English |
| Subject: | Perceptual dimensions | Guerrilla marketing | Management | Life Science |
| Dissertation/Thesis Note: | PhD; Department of Management Studies and Industrial Engineering, Indian School of Mines, Dhanbad, Dhanbad; 2021; 2015DR0179 |
| 000 | 00000ntm a2200000ua 4500 | |
| 001 | 452622 | |
| 003 | IN-AhILN | |
| 005 | 2024-03-15 11:40:15 | |
| 008 | __ | 240315t2021||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_452622 |
| 040 | __ | |aISMD_826004|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aGupta, Harshita|eResearcher |
| 110 | __ | |aDepartment of Management Studies and Industrial Engineering|bIndian School of Mines, Dhanbad|dDhanbad|ein|0U-0205 |
| 245 | __ | |aAnalysing perceptual dimensions of guerrilla marketing in Indian context |
| 260 | __ | |aDhanbad|c2021|bIndian School of Mines, Dhanbad |
| 502 | __ | |bPhD|cDepartment of Management Studies and Industrial Engineering, Indian School of Mines, Dhanbad, Dhanbad|d2021|o2015DR0179 |
| 518 | __ | |oDate of Notification|d2021-10-07 |
| 650 | __ | |aManagement|2UGC |
| 650 | __ | |aLife Science|2AIU |
| 653 | __ | |aPerceptual dimensions |
| 653 | __ | |aGuerrilla marketing |
| 700 | __ | |aSingh, Saumya|eGuide |
| 905 | __ | |anotification |
User Feedback Comes Under This section.