| Type of Material: | Thesis |
| Title: | Analysing perceptual dimensions of guerrilla marketing in Indian context |
| Researcher: | Gupta, Harshita |
| Guide: | Singh, Saumya |
| Department: | Department of Management Studies and Industrial Engineering |
| Publisher: | Indian School of Mines, Dhanbad |
| Place: | Dhanbad |
| Year: | 2021 |
| Language: | English |
| Subject: | Perceptual dimensions | Guerrilla marketing | Management | Life Science |
| Dissertation/Thesis Note: | PhD; Department of Management Studies and Industrial Engineering, Indian School of Mines, Dhanbad, Dhanbad; 2021; 2015DR0179 |
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| 100 | __ | |eResearcher|aGupta, Harshita |
| 110 | __ | |aDepartment of Management Studies and Industrial Engineering|0U-0205|dDhanbad|bIndian School of Mines, Dhanbad|ein |
| 245 | __ | |aAnalysing perceptual dimensions of guerrilla marketing in Indian context |
| 260 | __ | |aDhanbad|c2021|bIndian School of Mines, Dhanbad |
| 502 | __ | |bPhD|o2015DR0179|d2021|cDepartment of Management Studies and Industrial Engineering, Indian School of Mines, Dhanbad, Dhanbad |
| 518 | __ | |oDate of Notification|d2021-10-07 |
| 650 | __ | |aManagement|2UGC |
| 650 | __ | |aLife Science|2AIU |
| 653 | __ | |aPerceptual dimensions |
| 653 | __ | |aGuerrilla marketing |
| 700 | __ | |aSingh, Saumya|eGuide |
| 905 | __ | |anotification |
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