Type of Material: | Thesis |
Title: | Ambush marketing a study of perceptions of Gen-Z customers in Gujarat |
Researcher: | Neve, Mayuri Mohit |
Guide: | Ruparel, Neelima |
Department: | Faculty of Commerce |
Publisher: | Gujarat University, Ahmedabad |
Place: | Ahmedabad |
Year: | 2022 |
Language: | English |
Subject: | Ambush marketing | Gen-Z customers | Commerce | Arts, Humanities and Languages |
Dissertation/Thesis Note: | PhD; Faculty of Commerce, Gujarat University, Ahmedabad, Ahmedabad; 2023 |
Fulltext: | Shodhganga |
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035 | __ | |a(IN-AhILN)th_452083 |
040 | __ | |aGJUL_380009|dIN-AhILN |
041 | __ | |aeng |
100 | __ | |aNeve, Mayuri Mohit|eResearcher |
110 | __ | |aFaculty of Commerce|bGujarat University, Ahmedabad|dAhmedabad|ein|0U-0136 |
245 | __ | |aAmbush marketing a study of perceptions of Gen-Z customers in Gujarat |
260 | __ | |aAhmedabad|bGujarat University, Ahmedabad|c2022 |
300 | __ | |axiv,214p. |
502 | __ | |bPhD|cFaculty of Commerce, Gujarat University, Ahmedabad, Ahmedabad|d2023 |
518 | __ | |oDate of Notification|d2023-08-02 |
650 | __ | |aCommerce|2UGC |
650 | __ | |aArts, Humanities and Languages|2AIU |
653 | __ | |aAmbush marketing |
653 | __ | |aGen-Z customers |
700 | __ | |aRuparel, Neelima|eGuide |
856 | __ | |yShodhganga|uhttp://shodhganga.inflibnet.ac.in/handle/10603/508078 |
905 | __ | |anotification |
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