Title : Ambush marketing a study of perceptions of Gen-Z customers in Gujarat

Type of Material: Thesis
Title: Ambush marketing a study of perceptions of Gen-Z customers in Gujarat
Researcher: Neve, Mayuri Mohit
Guide: Ruparel, Neelima
Department: Faculty of Commerce
Publisher: Gujarat University, Ahmedabad
Place: Ahmedabad
Year: 2022
Language: English
Subject: Ambush marketing
Gen-Z customers
Commerce
Arts, Humanities and Languages
Dissertation/Thesis Note: PhD; Faculty of Commerce, Gujarat University, Ahmedabad, Ahmedabad; 2023
Fulltext: Shodhganga

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035__|a(IN-AhILN)th_452083
040__|aGJUL_380009|dIN-AhILN
041__|aeng
100__|aNeve, Mayuri Mohit|eResearcher
110__|aFaculty of Commerce|bGujarat University, Ahmedabad|dAhmedabad|ein|0U-0136
245__|aAmbush marketing a study of perceptions of Gen-Z customers in Gujarat
260__|aAhmedabad|bGujarat University, Ahmedabad|c2022
300__|axiv,214p.
502__|bPhD|cFaculty of Commerce, Gujarat University, Ahmedabad, Ahmedabad|d2023
518__|oDate of Notification|d2023-08-02
650__|aCommerce|2UGC
650__|aArts, Humanities and Languages|2AIU
653__|aAmbush marketing
653__|aGen-Z customers
700__|aRuparel, Neelima|eGuide
856__|yShodhganga|uhttp://shodhganga.inflibnet.ac.in/handle/10603/508078
905__|anotification

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