| Type of Material: | Thesis |
| Title: | Impact of Digital advertising on consumer buying behaviour (a study of FMCG products of Ayurvedic companies) |
| Researcher: | Sharma, Shruti |
| Guide: | Jain, Ruchi |
| Department: | Department of Business Studies |
| Publisher: | IIS (Deemed to be University), Jaipur |
| Place: | Jaipur |
| Year: | 2023 |
| Language: | English |
| Subject: | Digital advertising | FMCG | Ayurvedic companies | Commerce | Arts, Humanities and Languages |
| Dissertation/Thesis Note: | PhD; Department of Business Studies, IIS (Deemed to be University), Jaipur, Jaipur; 2023; IISU/Ph.D./COM/R.S. 475/2018 |
| Fulltext: | Shodhganga |
| 000 | 00000ctm a2200000ua 4500 | |
| 001 | 452038 | |
| 003 | IN-AhILN | |
| 005 | 2024-11-04 10:29:14 | |
| 008 | __ | 240201t2023||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_452038 |
| 040 | __ | |aIISJ_302020|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aSharma, Shruti|eResearcher |
| 110 | __ | |aDepartment of Business Studies|bIIS (Deemed to be University), Jaipur|dJaipur|ein|0U-0394 |
| 245 | __ | |aImpact of Digital advertising on consumer buying behaviour (a study of FMCG products of Ayurvedic companies) |
| 260 | __ | |aJaipur|bIIS (Deemed to be University), Jaipur|c2023 |
| 300 | __ | |a268p. |
| 502 | __ | |oIISU/Ph.D./COM/R.S. 475/2018|bPhD|cDepartment of Business Studies, IIS (Deemed to be University), Jaipur, Jaipur|d2023 |
| 518 | __ | |oDate of Notification|d2024-01-03 |
| 518 | __ | |oDate of Viva-voce|d2023-11-30 |
| 518 | __ | |oDate of Registration|d2017-08-08 |
| 518 | __ | |oDate of Award|d2023 |
| 518 | __ | |oDate of Completion|d2023 |
| 650 | __ | |aCommerce|2UGC |
| 650 | __ | |aArts, Humanities and Languages|2AIU |
| 653 | __ | |aDigital advertising |
| 653 | __ | |aFMCG |
| 653 | __ | |aAyurvedic companies |
| 700 | __ | |aJain, Ruchi|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/566292|yShodhganga |
| 905 | __ | |anotification |
User Feedback Comes Under This section.