| Type of Material: | Thesis |
| Title: | The role of subliminal advertisement in building non-consumer durable brands |
| Researcher: | Dwivedi, Anju Anand |
| Guide: | Desai, Jay |
| Department: | Faculty of Commerce |
| Publisher: | Gujarat University, Ahmedabad |
| Place: | Ahmedabad |
| Year: | 2023 |
| Language: | English |
| Subject: | Subliminal | Commerce | Arts, Humanities and Languages |
| Dissertation/Thesis Note: | PhD; Faculty of Commerce, Gujarat University, Ahmedabad, Ahmedabad; 2023 |
| 000 | 00000ntm a2200000ua 4500 | |
| 001 | 451870 | |
| 003 | IN-AhILN | |
| 005 | 2024-01-02 17:44:19 | |
| 008 | __ | 240102t2023||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_451870 |
| 040 | __ | |dIN-AhILN|aGJUL_380009 |
| 041 | __ | |aeng |
| 100 | __ | |eResearcher|aDwivedi, Anju Anand |
| 110 | __ | |aFaculty of Commerce|0U-0136|dAhmedabad|bGujarat University, Ahmedabad|ein |
| 245 | __ | |aThe role of subliminal advertisement in building non-consumer durable brands |
| 260 | __ | |aAhmedabad|c2023|bGujarat University, Ahmedabad |
| 502 | __ | |bPhD|cFaculty of Commerce, Gujarat University, Ahmedabad, Ahmedabad|d2023 |
| 518 | __ | |oDate of Notification|d2023-10-18 |
| 650 | __ | |aCommerce|2UGC |
| 650 | __ | |aArts, Humanities and Languages|2AIU |
| 653 | __ | |aSubliminal |
| 700 | __ | |aDesai, Jay|eGuide |
| 905 | __ | |anotification |
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