| Type of Material: | Thesis |
| Title: | The role of subliminal advertisement in building non-consumer durable brands |
| Researcher: | Dwivedi, Anju Anand |
| Guide: | Desai, Jay |
| Department: | Faculty of Commerce |
| Publisher: | Gujarat University, Ahmedabad |
| Place: | Ahmedabad |
| Year: | 2023 |
| Language: | English |
| Subject: | Subliminal | Commerce | Arts, Humanities and Languages |
| Dissertation/Thesis Note: | PhD; Faculty of Commerce, Gujarat University, Ahmedabad, Ahmedabad; 2023 |
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