Title : A study on impact of television advertisements with created animated spokes characters on purchase intention of the youngsters of Gujarat state for fast moving consumer goods

Type of Material: Thesis
Title: A study on impact of television advertisements with created animated spokes characters on purchase intention of the youngsters of Gujarat state for fast moving consumer goods
Researcher: Jayaswal, Rachita V.
Guide: Bhatt, Nishith
Department: Faculty of Management Studies
Publisher: Ganpat University
Place: Mehsana
Year: 04/11/2015
Language: English
Subject: Television advertisements
Animated spokes
Gujarat state
Management
Life Science
Dissertation/Thesis Note: PhD; Faculty of Management Studies, Ganpat University, Mehsana; 04/11/2015
Fulltext: Shodhganga

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035__|a(IN-AhILN)th_451711
040__|dIN-AhILN|aGANU_384012
041__|aeng
100__|eResearcher|aJayaswal, Rachita V.
110__|aFaculty of Management Studies|0U-0132|dMehsana|bGanpat University|ein
245__|aA study on impact of television advertisements with created animated spokes characters on purchase intention of the youngsters of Gujarat state for fast moving consumer goods
260__|aMehsana|c04/11/2015|bGanpat University
300__|dDVD
502__|d04/11/2015|bPhD|cFaculty of Management Studies, Ganpat University, Mehsana
518__|d2015-11-04|oDate of Award
518__|oDate of Registration|d2012-07-01
650__|aManagement|2UGC
650__|aLife Science|2AIU
653__|aTelevision advertisements
653__|aAnimated spokes
653__|aGujarat state
700__|aBhatt, Nishith|eGuide
856__|uhttp://shodhganga.inflibnet.ac.in/handle/10603/137825|yShodhganga
905__|afromsg

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