Type of Material: | Thesis |
Title: | A study on impact of television advertisements with created animated spokes characters on purchase intention of the youngsters of Gujarat state for fast moving consumer goods |
Researcher: | Jayaswal, Rachita V. |
Guide: | Bhatt, Nishith |
Department: | Faculty of Management Studies |
Publisher: | Ganpat University |
Place: | Mehsana |
Year: | 04/11/2015 |
Language: | English |
Subject: | Television advertisements | Animated spokes | Gujarat state | Management | Life Science |
Dissertation/Thesis Note: | PhD; Faculty of Management Studies, Ganpat University, Mehsana; 04/11/2015 |
Fulltext: | Shodhganga |
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