Type of Material: | Thesis |
Title: | Marketing strategy as a competitive tool for performance a study of manufacturing and service industries in India |
Researcher: | Choudhury, Rahul Gupta |
Guide: | Venkatesh, R. |
Department: | Alliance School of Business |
Publisher: | Alliance University |
Place: | Bengaluru |
Year: | 2016 |
Language: | English |
Subject: | Marketing Strategy | Manufacturing | Management | Life Science |
Dissertation/Thesis Note: | PhD; Alliance School of Business, Alliance University, Bengaluru; 2016 |
Fulltext: | Shodhganga |
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110 | __ | |aAlliance School of Business|bAlliance University|dBengaluru|ein |
245 | __ | |aMarketing strategy as a competitive tool for performance a study of manufacturing and service industries in India |
260 | __ | |aBengaluru|bAlliance University|c2016 |
300 | __ | |dNone|a238 |
502 | __ | |bPhD|cAlliance School of Business, Alliance University, Bengaluru|d2016 |
518 | __ | |oDate of Registration|d2011-08-18 |
650 | __ | |aManagement|2UGC |
650 | __ | |aLife Science|2AIU |
653 | __ | |aMarketing Strategy |
653 | __ | |aManufacturing |
700 | __ | |aVenkatesh, R.|eGuide |
856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/207120|yShodhganga |
905 | __ | |afromsg |
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