| Type of Material: | Thesis |
| Title: | A study of brand personality construct and development of a scale to measure product Brand Personality in the Indian context |
| Researcher: | Jijo, George |
| Guide: | Victor, Anandkumar S. |
| Department: | Department of Management Studies |
| Publisher: | Pondicherry University, Puducherry |
| Place: | Pondicherry |
| Year: | 2014 |
| Language: | English |
| Subject: | Social Sciences | Economics and Business | Management | Management | Life Science |
| Dissertation/Thesis Note: | PhD; Department of Management Studies, Pondicherry University, Puducherry, Pondicherry; 2014 |
| Fulltext: | Shodhganga |
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| 001 | 450605 | |
| 003 | IN-AhILN | |
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| 008 | __ | 230914t2014||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_450605 |
| 040 | __ | |dIN-AhILN|aPNDI_605104 |
| 041 | __ | |aeng |
| 100 | __ | |eResearcher|aJijo, George |
| 110 | __ | |aDepartment of Management Studies|ein|dPondicherry|bPondicherry University, Puducherry |
| 245 | __ | |aA study of brand personality construct and development of a scale to measure product Brand Personality in the Indian context |
| 260 | __ | |c2014|aPondicherry|bPondicherry University, Puducherry |
| 300 | __ | |dDVD|axi, 176p. |
| 502 | __ | |cDepartment of Management Studies, Pondicherry University, Puducherry, Pondicherry|d2014|bPhD |
| 518 | __ | |oDate of Registration|d2010-10-13 |
| 650 | __ | |aManagement|2UGC |
| 650 | __ | |aLife Science|2AIU |
| 653 | __ | |aSocial Sciences |
| 653 | __ | |aEconomics and Business |
| 653 | __ | |aManagement |
| 700 | __ | |aVictor, Anandkumar S.|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/284418|yShodhganga |
| 905 | __ | |afromsg |
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