| Type of Material: | Thesis |
| Title: | Retailers preference of trade promotion schemes for FMCG products |
| Researcher: | Ravindran, D. |
| Guide: | Venkatesakumar, R. |
| Department: | Department of Management Studies |
| Publisher: | Pondicherry University, Puducherry |
| Place: | Pondicherry |
| Year: | 2018 |
| Language: | English |
| Subject: | FMCG products | Retailing | Supermarkets | Hypermarkets | Management | Life Science |
| Dissertation/Thesis Note: | PhD; Department of Management Studies, Pondicherry University, Puducherry, Pondicherry; 2018 |
| Fulltext: | Shodhganga |
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| 100 | __ | |aRavindran, D.|eResearcher |
| 110 | __ | |aDepartment of Management Studies|bPondicherry University, Puducherry|dPondicherry|ein |
| 245 | __ | |aRetailers preference of trade promotion schemes for FMCG products |
| 260 | __ | |aPondicherry|bPondicherry University, Puducherry|c2018 |
| 300 | __ | |a162p.|dDVD |
| 502 | __ | |bPhD|cDepartment of Management Studies, Pondicherry University, Puducherry, Pondicherry|d2018 |
| 518 | __ | |oDate of Registration|d2013-08-15 |
| 650 | __ | |aManagement|2UGC |
| 650 | __ | |aLife Science|2AIU |
| 653 | __ | |aFMCG products |
| 653 | __ | |aRetailing |
| 653 | __ | |aSupermarkets |
| 653 | __ | |aHypermarkets |
| 700 | __ | |aVenkatesakumar, R.|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/257180|yShodhganga |
| 905 | __ | |afromsg |
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