Title : Effects of advertisements on consumers

Type of Material: Thesis
Title: Effects of advertisements on consumers : An empirical study of "Natural" spin and consumer perception in the FMCG industry
Researcher: Chhibber, Shefalli
Guide: Shrivastava, Pavitra
Department: Department of Mass Communications
Publisher: Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal
Place: Bhopal
Year: 2023
Language: English
Subject: Advertisements on consumers
Natural spin
Consumer perception
FMCG industry
Mass Communication and Journalism
Social Sciences
Dissertation/Thesis Note: PhD; Department of Mass Communications, Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal, Bhopal; 2023; 1700987022

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035__|a(IN-AhILN)th_450350
040__|aMCIJ_462016|dIN-AhILN
041__|aeng
100__|aChhibber, Shefalli|eResearcher
110__|aDepartment of Mass Communications|bMakhanlal Chaturvedi National University of Journalism and Communication, Bhopal|dBhopal|ein|0U-0283
245__|aEffects of advertisements on consumers|bAn empirical study of "Natural" spin and consumer perception in the FMCG industry
260__|aBhopal|bMakhanlal Chaturvedi National University of Journalism and Communication, Bhopal|c2023
502__|cDepartment of Mass Communications, Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal, Bhopal|d2023|o1700987022|bPhD
518__|d2023-02-13|oDate of Notification
518__|oDate of Registration|d2018-03-12
650__|aMass Communication and Journalism|2UGC
650__|aSocial Sciences|2AIU
653__|aAdvertisements on consumers
653__|aNatural spin
653__|aConsumer perception
653__|aFMCG industry
700__|aShrivastava, Pavitra|eGuide
905__|anotification

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