Type of Material: | Thesis |
Title: | Effects of advertisements on consumers : An empirical study of "Natural" spin and consumer perception in the FMCG industry |
Researcher: | Chhibber, Shefalli |
Guide: | Shrivastava, Pavitra |
Department: | Department of Mass Communications |
Publisher: | Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal |
Place: | Bhopal |
Year: | 2023 |
Language: | English |
Subject: | Advertisements on consumers | Natural spin | Consumer perception | FMCG industry | Mass Communication and Journalism | Social Sciences |
Dissertation/Thesis Note: | PhD; Department of Mass Communications, Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal, Bhopal; 2023; 1700987022 |
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035 | __ | |a(IN-AhILN)th_450350 |
040 | __ | |aMCIJ_462016|dIN-AhILN |
041 | __ | |aeng |
100 | __ | |aChhibber, Shefalli|eResearcher |
110 | __ | |aDepartment of Mass Communications|bMakhanlal Chaturvedi National University of Journalism and Communication, Bhopal|dBhopal|ein|0U-0283 |
245 | __ | |aEffects of advertisements on consumers|bAn empirical study of "Natural" spin and consumer perception in the FMCG industry |
260 | __ | |aBhopal|bMakhanlal Chaturvedi National University of Journalism and Communication, Bhopal|c2023 |
502 | __ | |cDepartment of Mass Communications, Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal, Bhopal|d2023|o1700987022|bPhD |
518 | __ | |d2023-02-13|oDate of Notification |
518 | __ | |oDate of Registration|d2018-03-12 |
650 | __ | |aMass Communication and Journalism|2UGC |
650 | __ | |aSocial Sciences|2AIU |
653 | __ | |aAdvertisements on consumers |
653 | __ | |aNatural spin |
653 | __ | |aConsumer perception |
653 | __ | |aFMCG industry |
700 | __ | |aShrivastava, Pavitra|eGuide |
905 | __ | |anotification |
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