Type of Material: | Thesis |
Title: | Use and influence of consumer generated content CGC in hotel review websites |
Researcher: | MD. Nizamuddin S.K. |
Guide: | Victor, Anandkumar S. |
Department: | Department of Management Studies |
Publisher: | Pondicherry University, Puducherry |
Place: | Pondicherry |
Year: | 2016 |
Language: | English |
Subject: | Influence of consumer | Consumer generated content | Hotel review websites | Management |
Dissertation/Thesis Note: | PhD; Department of Management Studies, Pondicherry University, Puducherry, Pondicherry; 2016 |
Fulltext: | Shodhganga |
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