Title : A study of the impact of retail practices followed in prescription based pharmaceutical market on brand prescription leakages with special reference to western suburbs of Mumbai city

Type of Material: Thesis
Title: A study of the impact of retail practices followed in prescription based pharmaceutical market on brand prescription leakages with special reference to western suburbs of Mumbai city
Researcher: Iyer,Hari Kumar T S
Guide: Berad,Nilesh R.
Department: METs Institute of Management
Publisher: Savitribai Phule Pune University
Place: Pune
Year: 07/2017
Language: English
Subject: Social Sciences,Economics and Business,Management
Marketing Management
Retail practices
Pharmaceutical market
Brand prescription leakages
Western suburbs
Mumbai city
Management
Economics
Social Sciences
Dissertation/Thesis Note: PhD; METs Institute of Management, Savitribai Phule Pune University, Pune
Fulltext: Shodhganga

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040__|aPUNE_411007|dIN-AhILN
041__|aeng
100__|aIyer,Hari Kumar T S|eResearcher
110__|aMETs Institute of Management|bSavitribai Phule Pune University|dPune|ein
245__|aA study of the impact of retail practices followed in prescription based pharmaceutical market on brand prescription leakages with special reference to western suburbs of Mumbai city
260__|aPune|bSavitribai Phule Pune University|c07/2017
300__|dDVD
502__|bPhD|cMETs Institute of Management, Savitribai Phule Pune University, Pune
518__|d2018-01-18|oDate of Award
518__|d2012-07-18|oDate of Registration
520__|anewline
650__|aManagement|2UGC
650__|aEconomics|2UGC
650__|aSocial Sciences|2AIU
653__|aSocial Sciences,Economics and Business,Management
653__|aMarketing Management
653__|aRetail practices
653__|aPharmaceutical market
653__|aBrand prescription leakages
653__|aWestern suburbs
653__|aMumbai city
700__|eGuide|aBerad,Nilesh R.
856__|uhttp://shodhganga.inflibnet.ac.in/handle/10603/238868|yShodhganga
905__|afromsg

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