Type of Material: | Thesis |
Title: | A study of customer loyalty programs and its influence on store patronage of organized retail hypermarkets |
Researcher: | Veer,Nitin Balaso |
Guide: | Pawar,Prafulla Arjun |
Department: | Department of Management Science |
Publisher: | Savitribai Phule Pune University |
Place: | Pune |
Year: | 07/2017 |
Language: | English |
Subject: | Social Sciences,Economics and Business,Management | Marketing Management | Customer loyalty programs | Influence on store patronage | Organized retail hypermarkets | Management | Economics | Social Sciences |
Dissertation/Thesis Note: | PhD; Department of Management Science, Savitribai Phule Pune University, Pune |
Fulltext: | Shodhganga |
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245 | __ | |aA study of customer loyalty programs and its influence on store patronage of organized retail hypermarkets |
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502 | __ | |bPhD|cDepartment of Management Science, Savitribai Phule Pune University, Pune |
518 | __ | |d2017-11-25|oDate of Award |
518 | __ | |d2012-07-30|oDate of Registration |
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650 | __ | |aManagement|2UGC |
650 | __ | |aEconomics|2UGC |
650 | __ | |aSocial Sciences|2AIU |
653 | __ | |aSocial Sciences,Economics and Business,Management |
653 | __ | |aMarketing Management |
653 | __ | |aCustomer loyalty programs |
653 | __ | |aInfluence on store patronage |
653 | __ | |aOrganized retail hypermarkets |
700 | __ | |eGuide|aPawar,Prafulla Arjun |
856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/238847|yShodhganga |
905 | __ | |afromsg |
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