Type of Material: | Thesis |
Title: | To study the role of marketing intelligence services in planning of sales promotion in automobile industry with special reference to Pune district |
Researcher: | Chavan,Pankaj Prabhakar |
Guide: | Berad,Nilesh R. |
Department: | METs Institute of Management |
Publisher: | Savitribai Phule Pune University |
Place: | Pune |
Year: | 06/2017 |
Language: | English |
Subject: | Social Sciences | Management | Marketing management | Intelligence services | Planning of sales promotion | Automobile industry | Pune | Management | Social Sciences |
Dissertation/Thesis Note: | PhD; METs Institute of Management, Savitribai Phule Pune University, Pune |
Fulltext: | Shodhganga |
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245 | __ | |aTo study the role of marketing intelligence services in planning of sales promotion in automobile industry with special reference to Pune district |
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502 | __ | |bPhD|cMETs Institute of Management, Savitribai Phule Pune University, Pune |
518 | __ | |d2017-12-16|oDate of Award |
518 | __ | |d2012-07-18|oDate of Registration |
520 | __ | |anewline |
650 | __ | |aManagement|2UGC |
650 | __ | |aSocial Sciences|2AIU |
653 | __ | |aSocial Sciences |
653 | __ | |aManagement |
653 | __ | |aMarketing management |
653 | __ | |aIntelligence services |
653 | __ | |aPlanning of sales promotion |
653 | __ | |aAutomobile industry |
653 | __ | |aPune |
700 | __ | |eGuide|aBerad,Nilesh R. |
856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/220910|yShodhganga |
905 | __ | |afromsg |
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