| Type of Material: | Thesis |
| Title: | A study on behavior of urban consumer towards Indian vis a vis multinational brands of electronic goods with reference to Gujarat |
| Researcher: | Ramani, Vihar |
| Guide: | Vyas, Vijay H. |
| Department: | Department of Business Management |
| Publisher: | Saurashtra University, Rajkot |
| Place: | Rajkot |
| Year: | 2019 |
| Language: | English |
| Subject: | Consumer behaviour | Economics and Business | Electronic goods | Electronic product | Management | Social Sciences | Management | Social Sciences |
| Dissertation/Thesis Note: | PhD; Department of Business Management, Saurashtra University, Rajkot, Rajkot |
| Fulltext: | Shodhganga |
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