Type of Material: | Thesis |
Title: | Role of social media in consumer purchase decision making : a study in the Indian context |
Researcher: | Md Faiz Ahmad |
Guide: | D V Srinivas Kumar |
Department: | School of Management Studies |
Publisher: | University of Hyderabad, Hyderabad |
Place: | Hyderabad |
Year: | 2018 |
Language: | English |
Subject: | Social Sciences | Economics and Business | Management | Social media | Communication | Decision making | Management | Social Sciences |
Dissertation/Thesis Note: | PhD; School of Management Studies, University of Hyderabad, Hyderabad, Hyderabad |
Fulltext: | Shodhganga |
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100 | __ | |aMd Faiz Ahmad|eResearcher |
110 | __ | |aSchool of Management Studies|bUniversity of Hyderabad, Hyderabad|dHyderabad|ein |
245 | __ | |aRole of social media in consumer purchase decision making|ba study in the Indian context |
260 | __ | |aHyderabad|bUniversity of Hyderabad, Hyderabad|c2018 |
300 | __ | |c-|dNone|a163 p. |
500 | __ | |areferences p.144-163 |
502 | __ | |bPhD|cSchool of Management Studies, University of Hyderabad, Hyderabad, Hyderabad |
520 | __ | |anone |
650 | __ | |aManagement|2UGC |
650 | __ | |aSocial Sciences|2AIU |
653 | __ | |aSocial Sciences |
653 | __ | |aEconomics and Business |
653 | __ | |aManagement |
653 | __ | |aSocial media |
653 | __ | |aCommunication |
653 | __ | |aDecision making |
700 | __ | |eGuide|aD V Srinivas Kumar |
856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/314443|yShodhganga |
905 | __ | |afromsg |
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