Title : Role of social media in consumer purchase decision making

Type of Material: Thesis
Title: Role of social media in consumer purchase decision making : a study in the Indian context
Researcher: Md Faiz Ahmad
Guide: D V Srinivas Kumar
Department: School of Management Studies
Publisher: University of Hyderabad, Hyderabad
Place: Hyderabad
Year: 2018
Language: English
Subject: Social Sciences
Economics and Business
Management
Social media
Communication
Decision making
Management
Social Sciences
Dissertation/Thesis Note: PhD; School of Management Studies, University of Hyderabad, Hyderabad, Hyderabad
Fulltext: Shodhganga

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035__|a(IN-AhILN)th_447748
040__|aHYDR_500046|dIN-AhILN
041__|aeng
100__|aMd Faiz Ahmad|eResearcher
110__|aSchool of Management Studies|bUniversity of Hyderabad, Hyderabad|dHyderabad|ein
245__|aRole of social media in consumer purchase decision making|ba study in the Indian context
260__|aHyderabad|bUniversity of Hyderabad, Hyderabad|c2018
300__|c-|dNone|a163 p.
500__|areferences p.144-163
502__|bPhD|cSchool of Management Studies, University of Hyderabad, Hyderabad, Hyderabad
520__|anone
650__|aManagement|2UGC
650__|aSocial Sciences|2AIU
653__|aSocial Sciences
653__|aEconomics and Business
653__|aManagement
653__|aSocial media
653__|aCommunication
653__|aDecision making
700__|eGuide|aD V Srinivas Kumar
856__|uhttp://shodhganga.inflibnet.ac.in/handle/10603/314443|yShodhganga
905__|afromsg

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