Title : Analysis of retailers brand equity and its consequences on consumers intention to purchase private labels

Type of Material: Thesis
Title: Analysis of retailers brand equity and its consequences on consumers intention to purchase private labels : a study of select Indian hypermarkets
Researcher: Bhukya, Ramulu
Guide: Singh, Sapna
Department: School of Management Studies
Publisher: University of Hyderabad, Hyderabad
Place: Hyderabad
Year: 2017
Language: English
Subject: Social Sciences
Economics and Business
Management
Hypermarkets
Labels
Retail trade
Management
Social Sciences
Dissertation/Thesis Note: PhD; School of Management Studies, University of Hyderabad, Hyderabad, Hyderabad
Fulltext: Shodhganga

00000000ntm a2200000ua 4500
001447663
003IN-AhILN
0052023-07-13 13:28:19
008__230713t2017||||ii#||||g|m||||||||||eng||
035__|a(IN-AhILN)th_447663
040__|aHYDR_500046|dIN-AhILN
041__|aeng
100__|aBhukya, Ramulu|eResearcher
110__|aSchool of Management Studies|bUniversity of Hyderabad, Hyderabad|dHyderabad|ein
245__|aAnalysis of retailers brand equity and its consequences on consumers intention to purchase private labels|ba study of select Indian hypermarkets
260__|aHyderabad|bUniversity of Hyderabad, Hyderabad|c2017
300__|c-|dNone|a164 p.
500__|abibliography p.157-164
502__|bPhD|cSchool of Management Studies, University of Hyderabad, Hyderabad, Hyderabad
520__|anone
650__|aManagement|2UGC
650__|aSocial Sciences|2AIU
653__|aSocial Sciences
653__|aEconomics and Business
653__|aManagement
653__|aHypermarkets
653__|aLabels
653__|aRetail trade
700__|eGuide|aSingh, Sapna
856__|uhttp://shodhganga.inflibnet.ac.in/handle/10603/314123|yShodhganga
905__|afromsg

User Feedback Comes Under This section.