Title : Analysis of retailers brand equity and its consequences on consumers intention to purchase private labels

Type of Material: Thesis
Title: Analysis of retailers brand equity and its consequences on consumers intention to purchase private labels : a study of select Indian hypermarkets
Researcher: Bhukya, Ramulu
Guide: Singh, Sapna
Department: School of Management Studies
Publisher: University of Hyderabad, Hyderabad
Place: Hyderabad
Year: 2017
Language: English
Subject: Social Sciences
Economics and Business
Management
Hypermarkets
Labels
Retail trade
Management
Social Sciences
Dissertation/Thesis Note: PhD; School of Management Studies, University of Hyderabad, Hyderabad, Hyderabad
Fulltext: Shodhganga

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040__|dIN-AhILN|aHYDR_500046
041__|aeng
100__|eResearcher|aBhukya, Ramulu
110__|aSchool of Management Studies|ein|dHyderabad|bUniversity of Hyderabad, Hyderabad
245__|aAnalysis of retailers brand equity and its consequences on consumers intention to purchase private labels|ba study of select Indian hypermarkets
260__|bUniversity of Hyderabad, Hyderabad|c2017|aHyderabad
300__|a164 p.|dNone|c-
500__|abibliography p.157-164
502__|cSchool of Management Studies, University of Hyderabad, Hyderabad, Hyderabad|bPhD
520__|anone
650__|2UGC|aManagement
650__|aSocial Sciences|2AIU
653__|aSocial Sciences
653__|aEconomics and Business
653__|aManagement
653__|aHypermarkets
653__|aLabels
653__|aRetail trade
700__|aSingh, Sapna|eGuide
856__|uhttp://shodhganga.inflibnet.ac.in/handle/10603/314123|yShodhganga
905__|afromsg

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