Type of Material: | Thesis |
Title: | Analysis of retailers brand equity and its consequences on consumers intention to purchase private labels : a study of select Indian hypermarkets |
Researcher: | Bhukya, Ramulu |
Guide: | Singh, Sapna |
Department: | School of Management Studies |
Publisher: | University of Hyderabad, Hyderabad |
Place: | Hyderabad |
Year: | 2017 |
Language: | English |
Subject: | Social Sciences | Economics and Business | Management | Hypermarkets | Labels | Retail trade | Management | Social Sciences |
Dissertation/Thesis Note: | PhD; School of Management Studies, University of Hyderabad, Hyderabad, Hyderabad |
Fulltext: | Shodhganga |
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100 | __ | |aBhukya, Ramulu|eResearcher |
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245 | __ | |aAnalysis of retailers brand equity and its consequences on consumers intention to purchase private labels|ba study of select Indian hypermarkets |
260 | __ | |aHyderabad|bUniversity of Hyderabad, Hyderabad|c2017 |
300 | __ | |c-|dNone|a164 p. |
500 | __ | |abibliography p.157-164 |
502 | __ | |bPhD|cSchool of Management Studies, University of Hyderabad, Hyderabad, Hyderabad |
520 | __ | |anone |
650 | __ | |aManagement|2UGC |
650 | __ | |aSocial Sciences|2AIU |
653 | __ | |aSocial Sciences |
653 | __ | |aEconomics and Business |
653 | __ | |aManagement |
653 | __ | |aHypermarkets |
653 | __ | |aLabels |
653 | __ | |aRetail trade |
700 | __ | |eGuide|aSingh, Sapna |
856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/314123|yShodhganga |
905 | __ | |afromsg |
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