| Type of Material: | Thesis |
| Title: | Multisensory marketing in hospitality sector a study of select hotels |
| Researcher: | Prarthana Kumar |
| Guide: | Ramana, Venkata V |
| Department: | School of Management Studies |
| Publisher: | University of Hyderabad, Hyderabad |
| Place: | Hyderabad |
| Year: | 2014 |
| Language: | English |
| Subject: | Hospitality | Multisensory | Study |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 001 | 447363 | |
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| 005 | 2023-07-11 12:51:56 | |
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| 040 | __ | |aHYDR_500046|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aPrarthana Kumar|eResearcher |
| 110 | __ | |aSchool of Management Studies|bUniversity of Hyderabad, Hyderabad|dHyderabad|ein |
| 245 | __ | |aMultisensory marketing in hospitality sector a study of select hotels |
| 260 | __ | |aHyderabad|bUniversity of Hyderabad, Hyderabad|c2014 |
| 300 | __ | |c-|dNone|a358 p. |
| 500 | __ | |aBibliography p. 332-358 |
| 502 | __ | |bPhD |
| 518 | __ | |oDate of Award|d n.d. |
| 518 | __ | |oDate of Registration|d n.d. |
| 520 | __ | |aNone |
| 653 | __ | |aHospitality |
| 653 | __ | |aMultisensory |
| 653 | __ | |aStudy |
| 700 | __ | |aRamana, Venkata V|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/214817|yShodhganga |
| 905 | __ | |afromsg |
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