| Type of Material: | Thesis |
| Title: | Consumer response to product placement strategies : A study with reference to Punjab |
| Researcher: | Kaur, Ravineet |
| Guide: | Sharma, Rakesh Kumar | Bakshi, Apurva |
| Department: | School of Humanities and Social sciences |
| Publisher: | Thapar University, Patiala |
| Place: | Patiala |
| Year: | 2023 |
| Language: | English |
| Subject: | Product placement strategies | Social Sciences |
| Dissertation/Thesis Note: | PhD; School of Humanities and Social sciences, Thapar Unive, Patiala; 2023; 901710004 |
| 000 | 00000ctm a2200000ua 4500 | |
| 001 | 445979 | |
| 003 | IN-AhILN | |
| 005 | 2023-03-23 14:30:12 | |
| 008 | __ | 230316t2023||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_445979 |
| 040 | __ | |aTIET_147001|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aKaur, Ravineet|eResearcher |
| 110 | __ | |aSchool of Humanities and Social sciences|bThapar University, Patiala|dPatiala|ein|0U-0385 |
| 245 | __ | |aConsumer response to product placement strategies|bA study with reference to Punjab |
| 260 | __ | |bThapar University, Patiala|c2023|aPatiala |
| 502 | __ | |cSchool of Humanities and Social sciences, Thapar Unive, Patiala|d2023|o901710004|bPhD |
| 518 | __ | |oDate of Notification|d2023-01-12 |
| 518 | __ | |oDate of Viva-voce|d2022-12-16 |
| 650 | __ | |aSocial Sciences|2AIU |
| 653 | __ | |aProduct placement strategies |
| 700 | __ | |aSharma, Rakesh Kumar|eGuide |
| 700 | __ | |aBakshi, Apurva|eGuide |
| 905 | __ | |anotification |
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