Title : Impact of Electronic word of month (eWOM) on purchase decision making: a comparative study of high and low involvement product with special reference to Electronic goods in Indore division

Type of Material: Thesis
Title: Impact of Electronic word of month (eWOM) on purchase decision making: a comparative study of high and low involvement product with special reference to Electronic goods in Indore division
Researcher: Jaiswal, Nihit
Guide: Mishra, Reva Prasad
Department: Faculty of Management
Publisher: Dr. A.P.J. Abdul Kalam University, Indore
Place: Indore
Year: 2022
Language: English
Subject: Electronic word
eWOM
Comparative study
High and Low involvement
Electronic goods
Indore division
Dissertation/Thesis Note: PhD

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035__|a(IN-AhILN)th_445285
040__|aAPJU_452016|dIN-AhILN
041__|aeng
100__|aJaiswal, Nihit|eResearcher
110__|aFaculty of Management|bDr. A.P.J. Abdul Kalam University, Indore|dIndore
245__|aImpact of Electronic word of month (eWOM) on purchase decision making: a comparative study of high and low involvement product with special reference to Electronic goods in Indore division
260__|aIndore|bDr. A.P.J. Abdul Kalam University, Indore|c2022
502__|bPhD
653__|aElectronic word
653__|aeWOM
653__|aComparative study
653__|aHigh and Low involvement
653__|aElectronic goods
653__|aIndore division
700__|aMishra, Reva Prasad|eGuide
905__|anotification

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