Type of Material: | Thesis |
Title: | Impact of Electronic word of month (eWOM) on purchase decision making: a comparative study of high and low involvement product with special reference to Electronic goods in Indore division |
Researcher: | Jaiswal, Nihit |
Guide: | Mishra, Reva Prasad |
Department: | Faculty of Management |
Publisher: | Dr. A.P.J. Abdul Kalam University, Indore |
Place: | Indore |
Year: | 2022 |
Language: | English |
Subject: | Electronic word | eWOM | Comparative study | High and Low involvement | Electronic goods | Indore division |
Dissertation/Thesis Note: | PhD |
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035 | __ | |a(IN-AhILN)th_445285 |
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100 | __ | |aJaiswal, Nihit|eResearcher |
110 | __ | |aFaculty of Management|bDr. A.P.J. Abdul Kalam University, Indore|dIndore |
245 | __ | |aImpact of Electronic word of month (eWOM) on purchase decision making: a comparative study of high and low involvement product with special reference to Electronic goods in Indore division |
260 | __ | |aIndore|bDr. A.P.J. Abdul Kalam University, Indore|c2022 |
502 | __ | |bPhD |
653 | __ | |aElectronic word |
653 | __ | |aeWOM |
653 | __ | |aComparative study |
653 | __ | |aHigh and Low involvement |
653 | __ | |aElectronic goods |
653 | __ | |aIndore division |
700 | __ | |aMishra, Reva Prasad|eGuide |
905 | __ | |anotification |
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