Title : Impact of loyalty programs on customer satisfaction: A Study with special reference to Kerala based commercial banks

Type of Material: Thesis
Title: Impact of loyalty programs on customer satisfaction: A Study with special reference to Kerala based commercial banks
Researcher: V., Soumya Sreedhar
Guide: Davy, Jancy
Department: Faculty of Commerce & Management Studies
Publisher: University of Calicut, Kozhikode
Place: Kozhikode
Year: 2020
Language: English
Subject: Impact of loyalty programs
Customer satisfaction
Special reference to Kerala
Commercial banks
Dissertation/Thesis Note: PhD

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035__|a(IN-AhILN)th_443429
040__|aCALI_673635|dIN-AhILN
041__|aeng
100__|aV., Soumya Sreedhar|eResearcher
110__|aFaculty of Commerce & Management Studies|bUniversity of Calicut, Kozhikode|dKozhikode
245__|aImpact of loyalty programs on customer satisfaction: A Study with special reference to Kerala based commercial banks
260__|aKozhikode|bUniversity of Calicut, Kozhikode|c2020
502__|bPhD
653__|aImpact of loyalty programs
653__|aCustomer satisfaction
653__|aSpecial reference to Kerala
653__|aCommercial banks
700__|aDavy, Jancy|eGuide
905__|anotification

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