| Type of Material: | Thesis |
| Title: | An empirical study on the effectiveness of sport celebrity in television advertising: a consumer perspective approach |
| Researcher: | Jobanputra, Kuldeep |
| Guide: | Vaishnani, H.B. |
| Department: | Faculty of Business Management |
| Publisher: | Saurashtra University, Rajkot |
| Place: | Rajkot |
| Year: | 16/04/2019 |
| Language: | English |
| Subject: | Management |
| Dissertation/Thesis Note: | PhD |
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| 001 | 439689 | |
| 003 | IN-AhILN | |
| 005 | 2019-05-03 03:08:31 | |
| 008 | __ | 190503t2019||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_439689 |
| 040 | __ | |aSAUR_360005|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aJobanputra, Kuldeep|eResearcher |
| 110 | __ | |aFaculty of Business Management|bSaurashtra University, Rajkot|dRajkot |
| 245 | __ | |aAn empirical study on the effectiveness of sport celebrity in television advertising: a consumer perspective approach |
| 260 | __ | |aRajkot|bSaurashtra University, Rajkot|c16/04/2019 |
| 502 | __ | |bPhD |
| 653 | __ | |aManagement |
| 700 | __ | |aVaishnani, H.B.|eGuide |
| 905 | __ | |anotification |
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