Title : Role of corporate social responsibility in enhancing brand equity- a Kolkata-based study of selected FMCG brands

Type of Material: Thesis
Title: Role of corporate social responsibility in enhancing brand equity- a Kolkata-based study of selected FMCG brands
Researcher: Banerjee, Anulekha
Guide: Dasgupta, Rajib
Department: Faculty of Commerce
Publisher: University of Calcutta, Kolkata
Place: Kolkata
Year: 03/10/2018
Language: English
Subject: Commerce
Dissertation/Thesis Note: PhD

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035__|a(IN-AhILN)th_439338
040__|aCLCT_700073|dIN-AhILN
041__|aeng
100__|aBanerjee, Anulekha|eResearcher
110__|aFaculty of Commerce|bUniversity of Calcutta, Kolkata|dKolkata
245__|aRole of corporate social responsibility in enhancing brand equity- a Kolkata-based study of selected FMCG brands
260__|aKolkata|bUniversity of Calcutta, Kolkata|c03/10/2018
502__|bPhD
653__|aCommerce
700__|aDasgupta, Rajib|eGuide
905__|anotification

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