| Type of Material: | Thesis |
| Title: | Role of corporate social responsibility in enhancing brand equity- a Kolkata-based study of selected FMCG brands |
| Researcher: | Banerjee, Anulekha |
| Guide: | Dasgupta, Rajib |
| Department: | Faculty of Commerce |
| Publisher: | University of Calcutta, Kolkata |
| Place: | Kolkata |
| Year: | 03/10/2018 |
| Language: | English |
| Subject: | Commerce |
| Dissertation/Thesis Note: | PhD |
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| 001 | 439338 | |
| 003 | IN-AhILN | |
| 005 | 2019-03-29 04:58:03 | |
| 008 | __ | 190329t2018||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_439338 |
| 040 | __ | |aCLCT_700073|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aBanerjee, Anulekha|eResearcher |
| 110 | __ | |aFaculty of Commerce|bUniversity of Calcutta, Kolkata|dKolkata |
| 245 | __ | |aRole of corporate social responsibility in enhancing brand equity- a Kolkata-based study of selected FMCG brands |
| 260 | __ | |aKolkata|bUniversity of Calcutta, Kolkata|c03/10/2018 |
| 502 | __ | |bPhD |
| 653 | __ | |aCommerce |
| 700 | __ | |aDasgupta, Rajib|eGuide |
| 905 | __ | |anotification |
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