| Type of Material: | Thesis |
| Title: | Media impact of advertising on consumer buying behavior: a comparative study of different media |
| Researcher: | Das, Subhankar |
| Guide: | Sahoo, Kalyan Kumar | Dash, Madhusmita |
| Department: | Faculty of Management |
| Publisher: | Siksha O Anusandhan University |
| Place: | Bhubaneswar |
| Year: | 29/12/2018 |
| Language: | English |
| Subject: | Management |
| Dissertation/Thesis Note: | PhD |
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| 110 | __ | |aFaculty of Management|bSiksha O Anusandhan University|dBhubaneswar |
| 245 | __ | |aMedia impact of advertising on consumer buying behavior: a comparative study of different media |
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| 700 | __ | |aDash, Madhusmita|eGuide |
| 905 | __ | |anotification |
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