Type of Material: | Thesis |
Title: | Role of marketing intelligence in brand positioning of select consumer durables |
Researcher: | Kanwal, Supreet |
Guide: | Singh, Gurparkash | Samalia, Harsh Vardhan |
Department: | Faculty of Management |
Publisher: | Thapar University, Patiala |
Place: | Patiala |
Year: | 21/12/2018 |
Language: | English |
Subject: | Management |
Dissertation/Thesis Note: | PhD |
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502 | __ | |bPhD |
653 | __ | |aManagement |
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905 | __ | |anotification |
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