Title : Role of marketing intelligence in brand positioning of select consumer durables

Type of Material: Thesis
Title: Role of marketing intelligence in brand positioning of select consumer durables
Researcher: Kanwal, Supreet
Guide: Singh, Gurparkash
Samalia, Harsh Vardhan
Department: Faculty of Management
Publisher: Thapar University, Patiala
Place: Patiala
Year: 21/12/2018
Language: English
Subject: Management
Dissertation/Thesis Note: PhD

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035__|a(IN-AhILN)th_438651
040__|aTIET_147001|dIN-AhILN
041__|aeng
100__|aKanwal, Supreet|eResearcher
110__|aFaculty of Management|bThapar University, Patiala|dPatiala
245__|aRole of marketing intelligence in brand positioning of select consumer durables
260__|aPatiala|bThapar University, Patiala|c21/12/2018
502__|bPhD
653__|aManagement
700__|aSingh, Gurparkash|eGuide
700__|aSamalia, Harsh Vardhan|eGuide
905__|anotification

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