| Type of Material: | Thesis |
| Title: | The impact of celebrity endorsement on purchase intention: a study on select jewellers of Kerala |
| Researcher: | Thomas, Tijo |
| Guide: | Johnson, Johney |
| Department: | Faculty of Management Sciences |
| Publisher: | Mahatma Gandhi University, Kottayam |
| Place: | Kottayam |
| Year: | 23/10/2018 |
| Language: | English |
| Subject: | Management |
| Dissertation/Thesis Note: | PhD |
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| 100 | __ | |aThomas, Tijo|eResearcher |
| 110 | __ | |aFaculty of Management Sciences|bMahatma Gandhi University, Kottayam|dKottayam |
| 245 | __ | |aThe impact of celebrity endorsement on purchase intention: a study on select jewellers of Kerala |
| 260 | __ | |aKottayam|bMahatma Gandhi University, Kottayam|c23/10/2018 |
| 502 | __ | |bPhD |
| 653 | __ | |aManagement |
| 700 | __ | |aJohnson, Johney|eGuide |
| 905 | __ | |anotification |
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