Type of Material: | Thesis |
Title: | The impact of celebrity endorsement on purchase intention: a study on select jewellers of Kerala |
Researcher: | Thomas, Tijo |
Guide: | Johnson, Johney |
Department: | Faculty of Management Sciences |
Publisher: | Mahatma Gandhi University, Kottayam |
Place: | Kottayam |
Year: | 23/10/2018 |
Language: | English |
Subject: | Management |
Dissertation/Thesis Note: | PhD |
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100 | __ | |aThomas, Tijo|eResearcher |
110 | __ | |aFaculty of Management Sciences|bMahatma Gandhi University, Kottayam|dKottayam |
245 | __ | |aThe impact of celebrity endorsement on purchase intention: a study on select jewellers of Kerala |
260 | __ | |aKottayam|bMahatma Gandhi University, Kottayam|c23/10/2018 |
502 | __ | |bPhD |
653 | __ | |aManagement |
700 | __ | |aJohnson, Johney|eGuide |
905 | __ | |anotification |
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