Title : The impact of celebrity endorsement on purchase intention: a study on select jewellers of Kerala

Type of Material: Thesis
Title: The impact of celebrity endorsement on purchase intention: a study on select jewellers of Kerala
Researcher: Thomas, Tijo
Guide: Johnson, Johney
Department: Faculty of Management Sciences
Publisher: Mahatma Gandhi University, Kottayam
Place: Kottayam
Year: 23/10/2018
Language: English
Subject: Management
Dissertation/Thesis Note: PhD

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035__|a(IN-AhILN)th_438288
040__|aMGND_686560|dIN-AhILN
041__|aeng
100__|aThomas, Tijo|eResearcher
110__|aFaculty of Management Sciences|bMahatma Gandhi University, Kottayam|dKottayam
245__|aThe impact of celebrity endorsement on purchase intention: a study on select jewellers of Kerala
260__|aKottayam|bMahatma Gandhi University, Kottayam|c23/10/2018
502__|bPhD
653__|aManagement
700__|aJohnson, Johney|eGuide
905__|anotification

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