| Type of Material: | Thesis |
| Title: | A study on impact of social and emotional appeal of advertising on consumer perception |
| Researcher: | Noval Shweta |
| Guide: | Singh Amrit Pal |
| Publisher: | Gauhati University |
| Place: | Guwahati |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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