Type of Material: | Thesis |
Title: | Study of consumer trade offs between utilitarian and hedonic attributes in a product a case of Indian automobile market with special reference to personal vehicles |
Researcher: | Pathak Astha |
Guide: | Kumar Arvind |
Publisher: | University of Lucknow |
Place: | Lucknow |
Language: | English |
Dissertation/Thesis Note: | PhD |
Fulltext: | Shodhganga |
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100 | __ | |aPathak Astha|eResearcher |
245 | __ | |aStudy of consumer trade offs between utilitarian and hedonic attributes in a product a case of Indian automobile market with special reference to personal vehicles |
260 | __ | |aLucknow|bUniversity of Lucknow |
502 | __ | |bPhD |
700 | __ | |aKumar Arvind|eGuide |
856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/208443|yShodhganga |
905 | __ | |anotification |
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