Title : Study of consumer trade offs between utilitarian and hedonic attributes in a product a case of Indian automobile market with special reference to personal vehicles

Type of Material: Thesis
Title: Study of consumer trade offs between utilitarian and hedonic attributes in a product a case of Indian automobile market with special reference to personal vehicles
Researcher: Pathak Astha
Guide: Kumar Arvind
Publisher: University of Lucknow
Place: Lucknow
Language: English
Dissertation/Thesis Note: PhD
Fulltext: Shodhganga

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035__|a(IN-AhILN)th_436094
040__|aLUTL_226007|dIN-AhILN
041__|aeng
100__|aPathak Astha|eResearcher
245__|aStudy of consumer trade offs between utilitarian and hedonic attributes in a product a case of Indian automobile market with special reference to personal vehicles
260__|aLucknow|bUniversity of Lucknow
502__|bPhD
700__|aKumar Arvind|eGuide
856__|uhttp://shodhganga.inflibnet.ac.in/handle/10603/208443|yShodhganga
905__|anotification

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