Title : Effect of celebrity endorsement on consumers A study of selected FMCG products

Type of Material: Thesis
Title: Effect of celebrity endorsement on consumers A study of selected FMCG products
Researcher: Mathur, Amit
Guide: Sharma, Anukrati
Publisher: University of Kota
Place: Kota
Language: English
Dissertation/Thesis Note: PhD
Fulltext: Shodhganga

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035__|a(IN-AhILN)th_434841
040__|aUNKO_324005|dIN-AhILN
041__|aeng
100__|aMathur, Amit|eResearcher
245__|aEffect of celebrity endorsement on consumers A study of selected FMCG products
260__|aKota|bUniversity of Kota
502__|bPhD
520__|aFile attached
700__|aSharma, Anukrati|eGuide
856__|uhttp://shodhganga.inflibnet.ac.in/handle/10603/206928|yShodhganga
905__|anotification

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